Gap has launched its Fall 2024 campaign, “Get loose,” featuring GRAMMY®-nominated global pop star Troye Sivan and the dance group CDK Company. The campaign celebrates loose denim as both a fit and mindset through dance, showcasing the brand’s fall denim collection as a creative canvas. The campaign, directed by Sergio Reis, features original choreography and dancers in baggy and loose-fit denim, inspired by Thundercat’s viral hit “Funny Thing.”
“This fall, we are celebrating Gap’s 55-year heritage in denim with a collection of loose styles that allow for self-expression,” said Mark Breitbard, President and CEO, of Gap. “Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment.”
Gap’s fall denim collection offers endless opportunities for self-expression. The cast of performers showcases the versatility of Gap’s new denim assortment, styled in the head-to-toe looks that celebrate both a fit and “get loose” mindset: Troye Sivan wears the Men’s Baggy Jean with the Supima® Relaxed Tee in white. The cast of dancers wears a range of Gap’s new fall denim in seasonal washes and fits. Key styles include the women’s Baggy and Horseshoe Jeans, plus Men’s ’90s Loose Jeans, Baggy Jeans, and Denim Cargos paired with classic tees, shirting, and utility pieces.
Born in South Africa and raised in Australia, Sivan is known not only for his unique sound, blending electro-pop and smooth melodies but also for his distinct style that perfectly reflects his personality and art. With a combined social following of over 39 million, he has quickly become one of the most celebrated artists in recent pop culture and has built a captivated international fanbase that has followed him along his journey from actor to vlogger to award-winning musician.
“Being part of the Gap campaign and wearing their denim feels like a perfect fit. Dance has become a staple in my life, giving me confidence and a sense of timeless cool,” said Troye Sivan. “I’m honored to be part of something that embodies such effortless style and self-expression.”
Gap’s Fall 2024 campaign launches globally this August 2024, with the fall denim collection available to shop in stores and online now. Gap will also collaborate with Troye Sivan to create an in-store playlist, which will also be available on Spotify. Stay tuned for more updates as we continue to inspire and empower individuals to express their originality. Follow @gapphilippines to learn more.
Visit the following stores and try on your next denim: Ayala Malls Manila Bay, Glorietta 4, Shangri-la Plaza Mall, SM Mall of Asia, SM Megamall, Trinoma, Alabang Town Center, and Abreeza, Davao, or shop online at gap.com.ph.
