Amara Hotels & Resorts is rebranding its flagship Singapore properties, Amara Singapore and Amara Sanctuary Sentosa, to cater to discerning travelers’ preferences. The revamped approach aims to deliver meaningful connections, memorable experiences, and tailored spaces, emphasizing contemporary elegance, sublime interiors, and sustainable travel as the defining elements that unite both properties.

“We are thrilled to embark on this new chapter for Amara Singapore and Amara Sanctuary  Sentosa. This transformative journey marks a pivotal milestone for Amara Hotels & Resorts,”  shares Dawn Teo, Senior Vice President of Amara Hotels & Resorts. “Our redesigned spaces  are meticulously crafted to resonate with the desires of today’s travellers, offering a unique  blend of sophistication, warmth, and joie de vivre that elevates our unparalleled hospitality  experiences. We are privileged to collaborate with some of the industry’s most creative  minds, crafting dynamic and thoughtfully considered spaces that provide both relaxation and  invigorating experiences for our guests.”

For 38 years, Amara Singapore has stood as a heritage landmark in the heart of Tanjong Pagar.  Commencing its phased renovation in October 2023, the property is set to unveil its final  transformation by September 2024. In collaboration with renowned hospitality design firm  Studio HBA, a division of Hirsch Bedner Associates, Amara Singapore has been re-envisioned  as the vibrant social epicentre of the neighbourhood, resonating with the city’s dynamic  energy. The extensive refurbishment introduces an all-new Lobby Bar, evolving with the  day’s rhythm, and a reimagined Cafe Oriental, blending biophilic design with a modern twist  on traditional hawker stalls. All 389 rooms at Amara Singapore, as well as facilities such as  event venues, will also undergo sophisticated enhancements, radiating a refined ambience inspired by the terracotta roofs of the surrounding preserved shophouses and the heritage  rubber fig tree found at the nearby Duxton Plain Park. 

Meanwhile, the beachside oasis of Amara Sanctuary Sentosa is set to revitalise its suites,  villas, and shared spaces, with completion slated for mid-2024. Working with architecture  atelier FARM, this tranquil sanctuary—accentuated by contemporary design elements— invites guests to forge a deeper connection with the island’s calming scenery and discover  rejuvenation. The newly transformed spaces foster a harmonious dialogue between guests  and nature, guided by a design philosophy centred on well-being and environmental  stewardship, blending local elements with the serenity of the natural surroundings.

Amara Singapore and Amara Sanctuary Sentosa will unveil its new design in mid-2024, along  with a series of new brand experiences by year-end.