Longchamp, a French luxury brand, has seen a 20% increase in sales in 2024, with sales reaching a new record. The House, owned by the Cassegrain family, has a worldwide network of over 400 boutiques. The growth was attributed to increased sales in Europe, the United States, South Korea, and the Middle East. In 2024, Longchamp made 19% of its sales in France, 35% in Europe and the Middle East, 13% in the Americas, and 34% in Asia-Pacific. This growth has created 800 new jobs, half of them in France.
Longchamp is managed by the third generation of the Cassegrain family. The founder’s grandson, Jean Cassegrain, is CEO of the House, while his granddaughter, Sophie Delafontaine, is General Manager and Creative Director. Their brother Olivier Cassegrain is based in New York and manages Longchamp’s US boutiques.
In 2020, Jean Cassegrain’s sons, Adrien and Hector Cassegrain, joined the House and are now, respectively, Director of Transformation and CSR and General Manager (France). In early 2024, Juliette Poupard, the daughter of Sophie Delafontaine, was appointed Group Event Director, becoming the latest representative of the fourth generation to take a personal involvement in the family business.
Longchamp employs 4,245 people worldwide, including 1,682 in France, at its headquarters in Paris, in its boutiques, and its French workshops. 77% of these employees are women, and 80% are on permanent contracts. The Group’s Executive Committee is 40% female, while 67% of subsidiary directors worldwide are women.
Since 2007, Longchamp has been recognized as an “Entreprise du Patrimoine Vivant” (Living Heritage Company), an official label distinguishing French companies with an exceptional level of artisanal and industrial know-how. Its five French production sites in Normandy and the Loire region continue to build on 70 years of leatherworking savoir-faire. The main production site, located at Segré in the Maine-et-Loire department since 1959, currently extends over 60,000 m².
Longchamp’s workshops recruited and trained more than 200 people in 2024 and plan to do the same in 2025. For the third season running, Longchamp has partnered with the Madagascan workshop Anaka, part of an NGO promoting women’s economic emancipation and children’s access to schooling, to create bags and accessories.
The Group directly manages 354 points of sale via 25 distribution subsidiaries in 24 countries (France, Belgium, Luxembourg, Netherlands, Switzerland, Austria, Germany, United Kingdom, Ireland, Spain, Finland, Portugal, Italy, United States, Canada, China, Hong Kong, Macau, Taiwan, South Korea, Japan, Singapore, Malaysia, Australia).
Approximately 300 of these points of sale were renovated between 2022 and 2024. These renovations, inspired by the eclectic spirit of a Parisian apartment, enable the House to enrich and showcase its collection of contemporary art and furniture. In the past three years, Longchamp has acquired some 200 new works by around 60 different artists, with a particular focus on young and emerging female talents.
This “wholly owned” network is supplemented by around 60 franchise boutiques and a thousand multi-brand stores worldwide, enabling Longchamp to be represented in 80 countries.
As early as 2003, the Longchamp website was among the first to offer personalized products online. Drawing on this 20-year experience of digital retail, longchamp.com now offers at-a-click access to all the House’s collections from around 40 countries and in a dozen languages, receiving more than five million visits every month.
Longchamp.com benefitted from a comprehensive redesign in 2023, supporting strong sales growth. The House’s online sales increased by 30% in 2024, and have doubled in two years.
Since 1948, leather has been the DNA of the House. Today, all the tanneries used by Longchamp are audited by the Leather Working Group, an independent organization for social and environmental certification. In 2024, 88% of leathers used by Longchamp were awarded the “Gold” label, the current highest level of certification. Among the House’s iconic leather goods lines, Le Roseau – identified by its signature bamboo clasp – was reinterpreted as part of the Fall-Winter 2024 collection.
Since they were launched in 1993, Le Pliage® folding bags have been adopted by all generations on every continent: their simplicity makes them universal. All the canvases in the range are now woven from recycled fibers, a development that has already resulted in a 20% decrease in the carbon footprint of every Le Pliage® bag.
The activity of the House generated emissions of 187.100t CO2-Eq (scope 3 carbon reporting). In addition to the systematic use of recycled fibers for all its canvas products, Longchamp is implementing a range of strategies to minimize its carbon footprint.
Investments at the House’s main production facility in Segré have reduced the site’s carbon emissions by 90% in 10 years. The final phase of the program will be completed this year, and it is currently being rolled out at the House’s other sites.
These results were achieved through a combination of initiatives: the replacement of the heating and lighting systems, the complete replacement of the workshop façades by new modules with a high thermal performance, and the installation of solar panels generating half the electricity used by the site.
