Kenny Rogers Roaster, the Philippines’ top fast-casual restaurant chain, won five trophies at the Marketing Excellence Awards 2024. The company’s three campaigns solidified its position as a competitive Filipino food market leader. The 3D Billboard along EDSA, earning Gold for Excellence in Out-of-Home Advertising, set a standard in the culinary and OOH landscape. The billboard aimed to address hunger and frustration caused by being stuck in traffic, highlighting the brand’s empathy and delicious relief.
The Solo Love Club Campaign challenged the narrative around Valentine’s Day and pushed for the celebration of solo diners at the peak of a season traditionally reserved for couples. Given its success in embracing the ever-changing lifestyle of its younger audience, the Solo Love Club campaign won Silver in Excellence in Omnichannel and Bronze in Excellence in Advertising.
In the online foodie space, The Great Garlic Roast did not just launch a product—it established a deeper connection with the consumers by engaging the Filipino online community and utilizing in-store experience, eventually leading to a win for Bronze in Excellence in Customer Engagement.
Kenny Rogers Roasters Philippines Marketing Director Lorent Adrias was awarded Marketing Leader of the Year for this year’s strong showing. Despite the challenges posed by the global pandemic, Adrias successfully increased the brand’s market share and improved overall business performance. His strategic pivot to enhanced digital and delivery services proved instrumental in sustaining the brand’s success. This award celebrates his pivotal role in elevating Kenny Rogers Roasters’ performance and presence.
The Marketing Excellence Awards (MEA) in the Philippines is a prestigious event that recognizes outstanding achievements in marketing. It celebrates the best and brightest minds in the industry, showcasing innovative campaigns, practical strategies, and remarkable talents.
Watch out for the innovations and healthy offerings of Kenny Rogers Roasters’ by following their official pages: @KennyRogersPH on Facebook, @kennyrogersph on Instagram, Youtube (https://www.youtube.com/c/KennyRogersRoasters), and Tiktok @kennyrogersph.
