MANILA, PHILIPPINES – Procter & Gamble (P&G) Philippines, the top consumer goods company known for marketing excellence and talent, was recognized at the 2023 Mansmith Young Market Masters Awards (YMMA) with the awarding of its marketing leaders Justine Victoria Nuque and Ralph Morales who were both recognized with Young Market Masters Awards for Marketing Management at the awards ceremony on August 4, 2023. P&G was the only company to have two awardees in this year’s event.
P&G is the leading consumer goods company behind health and hygiene brands such as Safeguard, Head & Shoulders, Pantetne, Tide, Ariel, Gillette, and Oral-B, which has produced among the most iconic marketing campaigns, launches and brand success stories in the country.
P&G Philippines’ Brand Director for Hair Care, Justin Victoria “Jus” Nuque, has been recognized at the Mansmith YMMA since 2010. She is known for agility, strong consumer insights, and innovative go-to-market strategies. Under her leadership, she has sustained brand growth, championing consumers and putting their needs first.
On top of leading P&G’s Hair Care brands now, Nuque leads P&G’s brand recruitment efforts and P&G Marketing Masters boot camp, identifying and mentoring marketing talent from various universities who have the potential to be future leaders of P&G’s billion-dollar brands. P&G is the top employer of choice for students who want to build marketing and brand management careers.
“P&G’s leadership and mentorship programs, paired with diverse international experiences and brand opportunities, trained me to be a better brand and business leader. This enabled me to develop groundbreaking marketing campaigns that have directly and indirectly improved the lives of millions of our consumers,” says Nuque.
Ralph Morales, Laundry Brand Director, regained Ariel’s market leadership and led Gillette to record-high market share in the Asia-Pacific region with creative campaigns like “Gillette Rewards.” He is recognized as the “Coach of the Year” at P&G and a renowned marketing teacher.
“I credit much of my development and success to P&G’s two unique talent and leadership development aspects: (1) P&G’s “build-from-within” culture, which hires at entry levels and then invests in continuous learning and growth of the person because it promotes talent from within, and (2) the diverse exposure to the best marketing practices from different markets and regions through cross-border collaborations. These things, paired with P&G’s constant support, has allowed me to explore and excel in various aspects of the business, fostering my professional growth in marketing and brand management,” says Morales.
As one of the country’s top employers, P&G continues to provide opportunities for fresh graduates and experienced hires to become purposeful marketing leaders that aspire to be forces of growth and forces of good in the country. Visit pgcareers.com to learn more about P&G and its job openings.
