GCash, the Philippines’ leading digital financial services company, showcased innovative innovations at the GCash Futurecast 2024, including Online PaySafe, a multi-factor authentication feature that directs customers to the GCash app during their payment process. This feature enhances security by reducing open windows and tabs, reducing the risk of takeovers, payment scam links, and website spoofing, and aims to revolutionize the country’s fintech landscape.
Martha Sazon, president and CEO of GCash, shared, “Today, you can expect innovations that will “Change the Game.” But, the real game-changer is how we can make a meaningful impact on Filipino lives.” She adds, “to innovate not only to provide access but to be their partner towards better Financial Health and Wellness.”
Gigi, a generative AI tool, simplifies customer assistance by handling common queries and escalating complex issues. It can also conduct security checks, access past conversations, and connect users to live agents. GCash and Chubb have introduced Send Money Protect, offering users the option to insure up to PHP 15,000 for 30 days against potential scammers disguised as legitimate stores.
GCash has introduced three new app designs for an intuitive experience. Dashboard 3.0 offers easy navigation for customers to access favorite products, while save, borrow, and grow tabs allow users to view their most-used features. GCat & Friends, brilliant besties, join GCat to make money management more fun and educational. Corey G and GRaf help customers find the hottest deals, while Money Manager is a real-time spend tracker that allows customers spend and save wisely.
GCash has introduced AI-powered innovations, including GScore AI, which calculates users’ creditworthiness and loan eligibility based on their daily app behavior, and Hyper-Personalized Ads powered by AI, which matches users’ shopping preferences with personalized offers from partners and merchants. GCoach AI, a generative AI tool, educates users on how to effectively spend, save, and grow their money, providing personalized insights and linking users to auto-deposit features within the app. These AI-powered experiences aim to improve borrowing experiences and enhance customer experience.
GCash has introduced a new feature called “GImpact” to encourage climate action. Users can track how their transactions contribute to carbon reduction, which are converted into Green Points. These points can be used to plant trees through GForest’s partner NGOs. Additionally, GFarm has introduced a new category for planting fruit-bearing trees, helping Filipino farmers by providing seedlings like coffee, avocado, and jackfruit. The proceeds go directly to the farmers, promoting a more sustainable livelihood.
GCash has launched GCash jr. with Parental Controls, allowing children aged 7-17 to have their first e-wallet and debit card with GCash jr. Visa Cards. Parents can set wallet limits, allowing them to make supervised purchases and subscriptions. GSave jr. is the first savings account for kids, allowing them to manage their accounts, set money goals, and control their savings. Parents can view overall spending and set transaction limits for their child’s GCash jr. account, empowering the new generation with safe and supervised spending for better spending and saving habits.
GCash is set to expand its global reach to 16 countries in 2024, including the USA, Canada, Italy, UK, Australia, Japan, Spain, UAE, South Korea, Taiwan, Germany, Hong Kong, Qatar, Singapore, KSA, and Kuwait. The app will allow users to cash in to over 12,000 US banks, with Europe following soon. GTravel, an app that streamlines international travel experiences, offers booking and payment for flights and hotels in one place. GInsure, a travel insurance platform, offers coverage of up to PHP 2.5 million and instant lounge access for flight delays. GCash will soon allow travelers to claim travel tax refunds in European destinations. The GCash Tourist product allows foreigners to pay like locals, with 30-day access to features like Scan to Pay and Send Money.
GCash has introduced new ways to borrow and pay, including Borrow on the Spot, which allows users to instantly reassess their creditworthiness and get a higher credit limit via GGives. The company also launched two innovations to revolutionize the way Filipinos pay with GCash. The first is Tap To Pay, powered by NFC, which allows users to make payments by tapping their phone on the fast lane turnstile. The second is Watch Pay, a partnership with Huawei, which allows users to wear their GCash wallet on their Huawei smartwatch and make seamless payments with just a scan of their QR on their wrist.
All these innovations are designed with the financial progress of Filipinos in mind. By offering secure, accessible, and innovative financial solutions, GCash continues to empower every Filipino to manage their finances better and build a brighter future for themselves.
Experience the future of fintech today and download the GCash app, available on the Huawei App Gallery, Google Play Store, and the App Store.
