ARTDECO, a renowned German cosmetics brand, showcased its latest products at an exclusive masterclass with ARTDECO International Makeup Artist and Head Trainer Macedonio Bezerra. The products included the Refillable Couture Lipstick, Iconic Eyeshadow Palettes, and Perfect Matte Serum Foundation, with the latter in the works.
Luxury for every day—this is ARTDECO’s philosophy. Intending to make high-quality cosmetics accessible to all women, Helmut Baurecht founded ARTDECO in Munich in 1985. Today, ARTDECO is Germany’s No. 1 makeup brand in perfumeries, beauty salons, and selective department stores. It has also reached the shores of 70 countries, spanning Europe to Asia, and has become a cult brand in several countries.
ARTDECO stands out from its competition because it focuses on fulfilling women’s individual wishes; combined with offering uncompromising quality and reasonable pricing. This led to innovations like the cult-favorite Beauty Box, a customizable palette that can be refilled and personalized with ARTDECO’s eyeshadows, eyebrow powders, blushers, and contour powders. It is a unique concept that allows millions of women and unique niches to “feel the joy of beauty” using a quality brand.
Germany’s undefeated market leader in cosmetics proudly presents exciting new products Filipino beauty enthusiasts can add to their arsenal. These products embrace ARTDECO’s vision: quality makeup focused on individual beauty and personal style.
- Refillable Couture Lipsticks (Php 695): Sustainability is in ARTDECO’s DNA. Enter the vegan Couture Lipstick—refillable, clean, with an ever-expanding array of refillable lipsticks. Choose your shade, pick out a case, and create your new go-to lippie! The twelve new shades deliver a rich color with a silky sheen. Creamy, they glide smoothly on the lips and have a soft, nourishing feel. They are also mineral oil-, paraben-, silicone-, GMO-, and talc-free, ideal for sensitive lips.
- Iconic Eyeshadow Palette (Php 1,250): Create infinite eye makeup possibilities with these palettes featuring six coordinated shades in matte, metallic, and pearl finishes. Apply a shade on its own or combine several to create looks for whatever occasion and aesthetic you’re aiming for, like a subtle natural look or total glam vibes. Expect smooth and highly blendable textures with intense, vibrant coverage and excellent color payoff from these palettes.
- The Perfect Matte Serum Foundation (Php 1,850): Made with plant-based ingredients like hybrid stem cells from tea rose and Solanum melongena, the Perfect Matte Serum Foundation is an advanced 2-in-1 makeup-and-skincare hybrid foundation for Asian skin. It has a silky-matte finish that instantly blurs and smooths skin. Long-lasting and smudge-proof, it is resistant to sweat, humidity, and water, making it ideal for the summer.Its natural skincare ingredients have regenerating benefits for the skin, helping make it firmer and more elastic. It is a good option for stressed skin.
- High Protection Hyaluronic Fluid (Php 1,750): Protect and maintain youthful-looking skin with this moisturizing protection fluid with SPF50. It shields against UVA and UVB rays, free radicals, and other environmental stressors. It feels light and is easily absorbed, making it a good primer for foundation. Ocean-friendly, vegan, and paraben- and silicone-free, this fluid is packed with hyaluronic acid, vitamin C, glycerin, and ectoin—ingredients that intensely hydrate your skin and promote youthful-looking skin.
- No Color Setting Powder (Php 1,850): Available since ARTDECO’s launch in 2023, this game-changing setting powder combines light-optimizing ingredients with a transparent, lightweight base. Light-refecting pigments refine the complexion, giving it a fresh, mattified look all day. As it’s transparent, it suits all skin tones and doesn’t alter your foundation’s color. It feels creamy and blends easily. It also has plant-based skincare ingredients like red algae, Irish moss, mineral-rich seawater, and nourishing squalane leaves.
Along with incredible products, ARTDECO champions education and empowerment. To celebrate the launch of their new collection, they hosted an exclusive masterclass led by the renowned ARTDECO International Makeup Artist and Head Trainer, Macedonio Bezerra.
Guests had their own makeup stations and ARTDECO kits, and followed along as Bezerra demonstrated how to use the new products on a model. The event was designed to unlock the full potential of the new products and elevate guests’ makeup artistry.
Born and raised in Brazil, Bezerra entered the makeup industry at the young age of 20. He started with a Brazilian makeup brand, where he soon became its National Makeup Artist and Trainer. In 2009, he studied Makeup for Cinema, TV, and Theatre at the London Fashion College and Fashion, and Fashion and Photographic Makeup at the London Makeup School. While studying, he worked for a US Makeup Brand and did shows for London Fashion Week.
Today, he is ARTDECO’s International Head Trainer and Makeup Artist. As the brand’s professional ambassador, he offers makeup training in four languages and 70 countries. His makeup philosophy aligns perfectly with ARTDECO’s. He says, “You can be beautiful, confident, and powerful with the right makeup. The right make-up works miracles in your life!”
