Avon, one of the leading beauty brands in the world, has recently revealed in a global report that the pandemic has greatly affected how women—particularly Filipinas—perceive aging.
At an astounding 76%, Filipinas now think ageing is a positive experience and not something to worry about, with about 90% prioritizing products that provide healthy-looking benefits versus simply making their skin look young.
While the ageing experience may vary among different women, being forty can hit a little different. Three lifestyle influencers, Ayn Bernos, Inka Magnaye, and Agoo Bengzon share their own perspective when it comes to this huge milestone.
No Such Thing As Peaking Early
Being one of the fastest-rising TikTok stars of today, Ayn Bernos seems to make life more exciting and manageable through her content. Now almost in her thirties, she sees getting older as a privilege instead of a problem to deal with. “When I was younger, I used to worry about the goals that I had for myself—getting married or having kids at this age,” shares Ayn. “But sometimes, life has other plans for you and I realized that is okay. There’s no such as thing as peaking early! I realized some girls tend to worry about peaking at their age, but thing is, you can peak at any age!”
Ayn explains that being in her late 20s now makes her appreciate being older because it brings all the life lessons she wished were taught. The content creator admits that the pandemic has helped her see a different side to feeling confident about herself.
New Chapter, Same Me
It is said that life begins at certain ages, but Inka Magnaye didn’t really put much thought into it when she was younger. Now that she is in her 30s, she makes sure she uses her voice to make a better impression on younger women in her audience.
“I want to create content that makes women in my audience feel validated and seen, and that’s something that can help them feel more confident when you go and discuss topics like ageing. I want to engage with them with a mindset of pro-ageing, and usually, talking about the basics can go a long way,” explains the voice actor and top podcaster.
Inka emphasizes that goals can be targets, but they are not set in stone and that anyone can adjust, change, or simply let go of expectations.
Just a Number
For beauty enthusiast Agoo Bengzon, ageing gives her the opportunity to experience new things. “It’s a genuinely great feeling because you’re breaking the rules of what women ‘can’ and ‘cannot’ do at this stage,” she explains.
Social media has played a huge part in making sure she gets this message across. Having achieved so much already in her life—a growing family, a steady career, and an unwavering online presence—Agoo says she still wants to experience what else life has to offer, even she’s in her forties.
The beauty expert insists that women shouldn’t be afraid of ageing but rather embrace it. “It’s an inevitable passage of life, and with proper skin care you become one, not only with your looks, but also with your health. It’s definitely an investment and when you put in the work, you get the results. It shouldn’t be a chore, and if you do it right, you can heal from within.”
The Big Shift
Ayn, Inka, and Agoo, as different as they are, all agree that being the best version of yourself can be achieved at any age, even when you get older.
With more women prioritizing having healthier-looking skin than looking young, Avon developed and launched the Anew Renewal Activating Serum, formulated with world-exclusive and ground-breaking ProtinolTM technology that offers seven skin benefits in just seven days, allowing women all over the world to embrace ageing and future-proof their skin.
With a patented and expert formulation that guarantees faster results, the Anew Renewal Activating Serum can encourage women of all age groups to be their most authentic selves – just like Ayn, Inka, and Agoo.
Follow Avon Philippines on Facebook and Instagram for more updates and shop your favorite Avon products at www.avonshop.ph or contact your local Avon representative.
