Introducing the new homegrown brand to love—OTG Easy Beauty
The new normal may have changed the way people wear make-up but that doesn’t take away the fact that looking and feeling great can be fun, creative, and simple! To provide easy-to-use, multifunctional makeup amidst an evolving environment, a new cosmetic brand was born: OTG Easy Beauty. A homegrown brand expertly curated for Filipina skin using Asian Technology, make-up lovers can now enjoy an all-new product range specially designed for people on the go.
OTG Easy Beauty is a minimalist and Filipina-designed brand intended to cater to modern Filipinas who lead practical and multi-faceted lives. Created with Filipino and Asian skin in mind, the brand believes that beauty is for Everybody, is Reasonable, and is Everywhere. Their range seeks to capture the attention of existing and new customers to shift to an easier beauty fix.
“OTG Easy Beauty was created by women, for women. We aim to create make-up products that can offer quality and affordability at the same time,” shares Joy Go, co-founder of OTG Easy Beauty. Formulating cosmetic products that provide fundamental change to how busy individuals view makeup, the brand’s target market is largely driven by women between 25 to 50 years old who are deeply focused and resolved, yet still skincare-conscious. Consumers across the globe are showing by their actions that they still find comfort in the simple pleasures of a “self-care” weekend or a swipe of lipstick before a Zoom meeting.
Co-founder Carmina Sanchez-Jacob defines the products that they produce and how they fit every on-the-go lifestyle. “Nowadays, the definition of beauty is becoming more expansive and intertwined with an individual’s sense of well-being. As such, we create cruelty-free, multi-use, and functional pieces that provide users the ease of doing their makeup and help them to focus on more essential things in their day-to-day life.“
Each product of OTG Easy Beauty is created with consumers in mind. The items are infused with quality ingredients that feature pigments that blend well and last long. Additionally, the brand’s ultimate goal is to produce zero-waste products, therefore it uses packaging that’s devoid of unnecessary, wasteful boxes and added plastics. These products are made in Korea.
OTG Easy Beauty products
Create an overall chic look with OTG’s easy brows, easy eyes, easy lash, and easy cheeks product lines. Specifically curated for Asian skin tone and texture, Filipinas are sure to enjoy the ideal pair for their daily mood-boosting beauty session.
Complete with a retractable kohl gel pencil and a spoolie, the Brow Stick Duo works wonders on giving users eyebrows that are on fleek! It features a teardrop-shaped pencil that creates natural-looking, hair-like strokes. Formulated with Rice Bran oil, which is rich in Omega 3 and 6, get that nourished brow hair at only P295. This product comes in Latte, Espresso, and Ash.
The Precise Liner Duo (P395) boasts of a brush liner on one tip and a buit-in eraser on the other. This eyeliner is waterproof, budge-proof and smudge-proof which provides the wearer less time to retouch and more time to mingle. It also helps moisturize, improve skin elasticity and hydrate the skin as it is mainly made of pro-vitamin B5. Don’t be afraid to make a mess! Erase any imperfections in a snap with the eraser that comes in this duo. Line it and wing it easily, conforming to the occasion with this liquid eyeliner available in Jet Black and Espresso.
Capture attention and create fluttery lashes that bring an element of joy. OTG Easy Beauty’s 3D Fiber Mascara Duo speaks for you “above the mask,” equipped with dual design brushes to achieve that curl and definition you’ve always wanted. This product does not cut back on its formulation as it is incorporated with plant-based oils to nourish and moisturize the lashes and Oleic acid that helps calm and repair skin. Its components help prevent breakage, promote fuller lashes, and define the eyes through its volumizing and lengthening capacity. Get your very own 3D Fiber Mascara Duo in Jet black or Espresso for only P395.
To complete the consumers’ look, OTG Easy Beauty came up with the All Over Creamy Blush Stick Duo, a blush stick that provides a beautiful tapestry of colors for every complexion. Worry no more about pore-clogging and excess oil as this blush features non-comedogenic ingredients that absorb oil. It also emits a natural-looking glow that gives purchasers a substantial boost of color that can easily be blended using the detachable blending brush that comes with it. Users can also apply it on their eyes as an eyeshadow, or on their lips as a soft lip tint. Get that highly-pigmented, satin finish for only P695.
Customers can now get easy beauty in the comfort of their homes. Order online via OTG Easy Beauty’s LazMall store. Buy in bundles to get discounts! Available in Easy Eyes, Easy Face, and Easy Essential Bundles, start your journey to enhancing your natural beauty with ease and curate the perfect look for that radiant glow.
With OTG Easy Beauty, there is no need to forgo your beauty routine. Stay beautiful, even in times of duress. Get to know more about the brand that every Filipina can rely on for multifunctional, easy-to-use make-up by following @otgeasybeauty on Facebook and Instagram.
