The Chamber of Cosmetics Industry of the Philippines (CCIP) celebrated its Golden Anniversary at the OKADA Golden Ballroom, featuring past presidents and industry leaders like Silliman Sy of Ever Bilena Cosmetics, Cecilio Pedro of Lamoiyan Corporation, and Willie Evangelista of Personal Collection.

The presence of Atty further graced the celebration. Rowel Barba, director general of the Intellectual Property Office of the Philippines, and Dr. Samuel Zacate, director general of the Food and Drug Administration of the Philippines.

Ever Bilena Fifty years of elevating beauty and cosmetics industry growth photo2 Fifty Years of Elevating Beauty and Cosmetics Industry Growth

In his address to CCIP members, Dr. Zacate emphasized his vision for the Philippines to become a leading competitor and a prime destination for beauty products in the region.

CCIP president Christine Michelle Reyes echoed this goal during her speech, unveiling the Chamber’s new tagline for the year: “Elevating Beauty, Accelerating Growth.” Reyes reiterated the CCIP’s unwavering commitment to championing the local cosmetics industry, serving its members, and acting as the industry’s voice in government affairs.

The 50th Anniversary celebration marks a significant milestone for the CCIP, recognizing its long-standing dedication to fostering the growth and development of the Philippine cosmetics industry.

As the Chamber looks towards the future, it remains steadfast in its mission to elevate Filipino beauty products and propel the country’s position in the global beauty market.