Kojie.san first produced the soap that contains kojic acid as its active ingredient in 2006. It is dermatologically recommended for its efficacy in making the skin tone even, gently erasing age spots, scars, and sun damage. The brand came in at a time when the market was already saturated with over 40 whitening brands vying to be the best in the category. Despite this, Kojie.san was fearless in challenging the norms then and faced the competition head-on. Through the dedication of its founder and Chief Executive Officer Jazz Burila and its loyal following, the brand survived and thrived, eventually reaching 15 years of growth and success.
A testimony to Kojie.san’s mother company, Beauty Elements Ventures, Inc. (BEVi) Group on its 15th anniversary, modern Filipino visual artist Jinggoy Buensuceso was commissioned to create the massive, multi-piece metal sculpture mounted on the wall of the main lobby of the Laguna manufacturing plant. Buensuceso’s sculpture entitled Okurimono, features dramatic distortions reminiscent of crumpled pieces of paper in arresting shades of black and red. On the adjacent wall is a single and strikingly large red circle lovingly named by the artist as Red Moon. The Okurimono and the Red Moon represent the boldness of this beauty brand and the impact it has made on the industry.
“Art speaks to your inner self, you define it based on your understanding, inhibitions, and experiences. There’s no single way of appreciating an art piece, in the same way, that Kojie.san believes that there is no single way to be beautiful. You should create your definition,” says CEO Jazz Burila. “This is why I feel Jinggoy’s work is the best representation of Kojie.san.”
To know more, follow KojiesanPH on Facebook or visit https://www.bevi.com.ph/brand/kojiesan/
