Sì is more than a fragrance; it is both a philosophy and a tribute to modern femininity. Introduced in 2013, Sì is Giorgio Armani’s iconic women’s fragrance, at once chic, sensual, and voluptuous. Fusing independence of spirit, sophistication, and serenity, Sì celebrates the courage of women to write their own rules, and embrace a life lived intensely.

Si is embodied by Academy award-winning actress Cate Blanchett. In a new print campaign by photographer Tom Munro, she conveys both timelessness and modernity.

Armani SÌ: A Meaningful Name

Sensuality for S: Seduction, Round, Flexibility, Fluidity, Escape

Emotion for The Accent: Italianity, Femininity, Life

Attitude for I: Straight, Control, Mastership

Strength for The Line: Earth, Stability, Birth

Armani SÌ EDP: Italian Elegance

A Romantic Rose Scented Fragrance. At once chic, voluptuous, intense, and soft, Sì eau de parfum lingers on the skin and enchants the senses. The distinguished and elegant fragrance allows women to express their every emotion.

Sì has a top note of blackcurrant nectar, a heart of freesia and Rose of Mai, with a musky blond wood base. This fragrance was created for the modern woman who’s strong yet feminine, sophisticated yet charismatic. She embodies the very essence of chic Italian elegance and style.

Armani SÌ EDT: A Tribute to Modern Femininity

A Lighthearted emotion of Sì Eau de Toilette. With the luxury that comes from simplicity, the Sì Eau de Toilette fragrance for women is composed of only the most essential ingredients. Like silk brushing against bare skin, it is subtly textured and seductive. A brilliant, floral chypre composed of contrasts.

Sì Eau de Toilette is the quintessential expression of an intimate women’s fragrance, lightly elusive yet nuanced to evoke a palette of daring, playful and ultimately seductive emotions.

Armani SÌ Passione EDP: A Daring Femininity

Discover Giorgio Armani’s fragrance for women, Sì Passione. This sparkling, fruity floral scent with notes of Rose & Woody Vanilla was created for the woman who is passionate, feminine, and free.

The striking rich red color of the bottle captures the essence of passion, and in Giorgio Armani’s own words, is “an irresistible combination of grace, strength and independence of spirit.”

Armani SÌ Passione EDP Intense: A Floral, Woody Fragrance

Discover Sì Passione Eau De Parfum Intense, the floral and woody feminine fragrance. With blackcurrant nectar and notes of jasmine, patchouli and vanilla, this vibrant scent is for the woman who is passionate and captivating.

Sì Passione Eau De Parfum Intense, the fragrance for women by Giorgio Armani, captures the vibe created when experiencing true passion. The iconic Sì signature of blackcurrant nectar is blended with an emphatic floral heart made of a jasmine duo, creating a fierce and powerful energy that further enhanced by patchouli essence and vanilla extract. An ode to vibrating femininity, Sì Passione Eau De Parfum Intense celebrates the contrast between the floral brightness and the intensity of passion. In Giorgio Armani’s own words, “Intensity doesn’t need to be dark. Intensity is a movement in the making, a continuous vibration.”

The iconic Sì black cap accompanies the vivid red inner lacquer of the bottle, symbolizing the passion waiting to be released. On the outside, a red lacquering fading from the bottom to the top of the bottle is the external representation of the intensity of passion.