New Korres boutique in Makati, Philippines invites all into the brand’s Full Circle universe
September sees the opening of the new Korres store at the Power Plant Mall in Makati, Philippines. A space devoted to Greek natural beauty, visually expressing the art of science and the soul of Greece, this boutique is an open invitation to all to join Korres’ Full Circle universe—a beautiful journey from seed to skin and back.
Born and made in Greece, founded in 1996 by pharmacist Giorgos Korres and chemical engineer Lena Korres, Korres is inspired by their homeland, nature, apothecary heritage, science, and aesthetics; all these elements are visualized in the new Korres boutique through innovative forms of aesthetic expression which is the brainchild of Greek architect, Manos Babounis.
Details and materials of traditional architecture, creating an intriguing play of shadows and lights, meet folk culture in a store that becomes the gateway to the noble, poetic Greek natural beauty. The prevailing white color is associated with spaces that best reflect the brand’s roots—the pharmacy and the lab, as well as an attempt to infuse the boutique with the Aegean bright light in a glowing symphony with the deep blue-of-Greece typography.
Once inside the store, the Korres Full Circle story unfolds, inviting visitors to discover the essence of the Full Circle’s six distinctive labs: Soil Lab, Extraction Lab, Molecular Lab, Formulation Lab, Design Lab, and Recycle Lab. Products are displayed on white wooden carved shelves, a tribute to the iconic aesthetic of the Aegean, combined with industrial metallic shelves against a wall covered with modern tiles. All parts of the Korres trademark concept are based on contrasts. An overall modern, fresh, minimal interpretation of Korres heritage and ethos.
At the new Korres boutique, one can discover the complete product range, from breakthrough, multi-awarded skincare, and indulging body care to the color-with-skincare-benefits collection and the brand’s sophisticated fragrances. All products crafted through the Korres Full Circle process are an all-encompassing universe.
From the farmers that cultivate our high-quality organic ingredients, and our zero-waste herb extractions, to our academic partners in primary research, responsible product formulation and production, design of sustainable packaging solutions, and finally, recycling and re-inventing empties. The new Korres store in the Philippines invites all to become part of this unique Greek natural beauty universe.
Korres Full Circle: Six Labs from Seed to Skin and Back
Following its conscience since the 90s, Korres proudly owns the process from seed to skin and back through six distinctive Labs, reflecting the brand’s Full Circle approach to beauty.
Soil Lab
Greece. Abundant land. Ethical sourcing. Local farmers.
Greece rests at the heart of the brand; a paradise of plants, a recognized global biodiversity hotspot. Despite its small size, it hosts more than 6,000 plant species, 1,200 out of which are endemic, they cannot be found anywhere else in the world. For us, it was imperative to focus on and protect the Greek flora and the local communities. It was a conscious choice not to cultivate ourselves the herbs that we need; we wanted to present local farmers with new opportunities and to support the local economy, invest in under-developed rural regions, teaching sustainable farming practices. We work together with micro-farmers, agricultural unions, and social and educational institutions—a network of fair-trade corporations. We promote organic farming, conservation of biodiversity, and endangered species.
Extraction Lab
Zero Waste. Only natural solvents. 100% Natural Extracts.
Based on our deep understanding of herbs and the knowledge of innovative extraction methods, we created an in-house exemplary Extraction Lab in cooperation with the University of Athens, School of Pharmacy; the outcome of an over five-year-long effort. We use only natural solvents, while any solid residue is composted to end up back into the soil as organic fertilizer. 100% natural extracts for Korres formulations through a no-waste operation.
Molecular Lab
Primary Research. Precious powerful natural actives.
Primary research is in our DNA. We discover powerful natural ingredients, we develop breakthrough technologies and advanced complexes for formulas that meet the most demanding skin needs, delivering visible results. We are part of the highest-profile research programs on natural ingredients through an extended network of scientific cooperation with esteemed research and academic institutes across the world. We focus on Greek nature. We study plant systems to reveal the plant’s unique biological mechanisms and properties. We seek the optimum ingredient synergies to develop advanced formulations for strong, healthy-looking skin.
Formulation Lab
Women Power in Science. All-female R+D team. World-class expertise in efficacious naturals.
With an always-in-progress black list of hundreds of ingredients, Korres all-women expert R+D team is committed to developing safe, effective, natural, clean formulas, inspired by the synergies and complex structures of the plants. Our products feature powerful actives, biotechnological active ingredients, innovative technologies, natural extracts, oils, butter, and waxes. We wish to bring the most efficacious and sophisticated products to life that are refined to perfection through more than 500 safety and efficacy tests. All Korres products are filled with real promises.
Design Lab
Iconic, Greek, Noble. Designing sustainable packaging solutions.
Korres design team consists of graphic designers, architects, industrial designers, illustrators, photographers, and artists. Both aesthetics and elegance are core functions of every object, interface, every product. Korres design is inspired by the nobility of natural beauty and aims to deliver a delightful experience.
Recycle Lab
For second chances. For recycled art. For our planet.
At Korres we collect packaging waste and ensure it is transformed and reused. We wish to turn empties into beautiful recycled objects, offering them and us a second chance. Our Recycle Lab is fully operational in Greece, aspiring to expand across the globe.
Korres is located at Power Plant Mall, Rockwell, Makati City.
