Beauty Bar, the Philippines’ premier beauty mecca, celebrates its 25th anniversary. As the country’s premier destination for beauty enthusiasts, it offers a curated selection of innovative, non-traditional cosmetics, skincare, and personal care products from around the world. Established in 1999, Beauty Bar was the Philippines’ first specialty concept store, offering a shopping experience with cult-favorite and up-and-coming international brands. Over the years, the brand has evolved alongside its loyal followers, continually introducing fresh and exciting products that set trends and raise the bar for beauty and personal care.
In 2005, it expanded its offerings by launching the first Dashing Diva Nail Spa store in Glorietta 2, bringing New York-style luxury nail services to Manila. The brand further extended its reach in 2011 with the launch of its e-commerce site, beautybar.com.ph, providing Filipinos with easy, fuss-free access to a vast array of cosmetics, bath & body products, and beauty accessories with just a click.
The brand’s commitment to innovation and growth has never wavered, as seen in its continued expansion over the years. From 2012 onwards, Beauty Bar has established more stores in prime locations, building a network of 17 stores today, including its owned online shop and a dedicated shop in Lazada. What’s more, it proudly houses brands with a strong presence within the country, such as Dashing Diva Nail Spa, Anastasia Beverly Hills, Smashbox, Koh Gen Do, Earth Therapeutics, Retinol, Burt’s Bees, and TheBalm.
With the newest store at One Ayala, Beauty Bar carries on, and the excitement doesn’t end there. The brand keeps bringing fresh, must-have, and vegan offerings to its roster, including products from Hince, Skybottle, elvis+elvin, Pure Pawpaw, Skin Sapiens, #OOTD, Urban Apothecary, LOCK, Unicorn Glow, Vitry, and I Love Cosmetics. From its first day to its latest expansion, Beauty Bar remains the go-to destination “where beauty comes together.”
As Beauty Bar celebrates this milestone, it remains committed to its mission of being the country’s launchpad for new and exciting beauty brands, products, and services. Beyond makeup, skincare, and hair care, Beauty Bar aims to upkeep its offerings through accessible services like Dashing Diva Nail Spa’s luxury nail experiences, in-store makeovers, and a 360-degree beauty journey that keeps customers coming back for more.
On November 8, 2024, Beauty Bar hosted an ultimate celebration of beauty at the 2nd Level of Central Square BGC. The event was packed with exciting games, curated prizes, along with special discounts and exclusive gifts. Mallgoers and shoppers indulged in makeup and fragrance workshops, explored the latest must-have products at interactive Play Bars, and enjoyed quick, stylish nail art services at the Dashing Diva Nail Bar.
Throughout November 2024, shoppers at any physical Beauty Bar store and online at beautybar.com.ph can enjoy complimentary gifts, making this special occasion even sweeter.
Beauty Bar’s anniversary is a reflection of its journey — one filled with passion, innovation, and a commitment to bringing the best of beauty to its customers. Join Beauty Bar in turning another new exciting page and discover why it continues to be the ultimate destination for beauty enthusiasts across the Philippines.
In the Philippines, Beauty Bar Beauty Bar is under Stores Specialists, Inc., with stores located at Central Square BGC, Alabang Town Center, Rockwell Power Plant Mall, Glorietta 4, Greenbelt 5, One Ayala, Shangri-La Plaza, The Podium, Robinsons Galleria, Eastwood Mall, TriNoma, Robinsons Place Midtown, Robinsons Magnolia, UP Town Center, Ayala Center Cebu, and Marquee Mall Pampanga. Shop conveniently online at www.beautybar.com.ph or Lazada. For more information, follow @beautybarph and @ssilifeph on Instagram and Facebook.
