Plastic Hearts hitmaker Miley Cyrus has been revealed as the face of the new Gucci Flora Gorgeous Gardenia Eau de Parfum.
With a following of over 135 million on Instagram, Miley has posted, “It’s with happiness and honor I announce I am the face of Gucci Flora Gorgeous Gardenia Eau de Parfum. @gucci and I have felt like family for a long time in our collaborations which have always revolved around vibrant color, self-expression & unapologetic contradiction. Being tough in a soft environment or still in a chaotic moment. #FloraFantasy is being who you are. None of us are made with one ingredient. We all have different notes, some subtle and some bold. Just like Flora!”
The campaign, which is shot and directed by photographer, Petra Collins, will feature Miley in a series of shots with the fragrance. Gucci’s creative director, Alessandro Michele, is taking over the creative helm of the campaign, describing Cyrus as “an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time. I admire her and I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story.”
The new Gucci Flora Gorgeous Gardenia Eau de Parfum will be available starting July 30 on gucci.com and this October in the Philippines. Further updates on the fragrance and its campaign will be announced in the coming weeks. Follow @guccibeauty on Instagram to discover more.
Gucci is located at Greenbelt 4 and Shangri-La Plaza East Wing. Exclusively distributed by Stores Specialists, Inc., Follow @ssilifeph on Instagram or visit www.ssilife.com.ph for more information.
