The OPI Your Way collection for Spring 2024 offers a customizable palette of shimmery and glittery sheer glazes to layer over highly-pigmented crèmes, allowing consumers to create infinite color options. Highlights include apricot in crème and glitter finishes, cyber lime and turquoise crèmes, trans-seasonal dark brown, rich caramel, creamy tan, and shiny beige, and candy tones of bubblegum pink, lavender glitter, and bright blue crème.
OPI Your Way includes 12 new shades–seven crèmes and five effect sheers–matched in Nail Lacquer, plus 9 new shades–six crèmes and three effect sheers–exclusively available in Infinite Shine. With three simple steps, consumers can create totally customized looks. Step one: paint it. Choose one crème as your foundation, or use multiple to make a French tip or create abstract linework. Step two: glaze it. Layer any sheer glaze over the crème(s). Use more than one for a truly custom look, like a pearlescent glitter ombre. Step three: name it! For example, Apricot AF paired with Glazed N’ Amused to create Apricot N’ Amused, an entirely new color and name.
“I’m so excited about the OPI Your Way collection because it epitomizes one of the brand’s long-standing beliefs–color is the ultimate tool for self-expression,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “People want shades that allow them to be unique and showcase their individuality. To get last year’s milky nail trend–Bubble Bunny–consumers creatively combined Bubble Bath and Funny Bunny to create their perfect hue. This collection expands upon that concept, with shades designed for layering, making each combination as unique as its wearer. And it’s not just the colors that can be remixed; each shade name was designed with simplicity in mind so two names can be combined into one, à la Brangelina.”
“The collection’s vibrant crème hues act as a foundation for your nails,” adds OPI Global Director of Color Equity Jill Bartoshevich. “Then dazzling, sheer shimmer, pearl, and glitter glazes add a dreamy, mesmerizing touch to the final look. You’ll find the biggest color trends of 2024 in this collection, including apricot in both opaque and glittery sheer finishes, as well as super vivid lime green.”
Infinite Shine offers a durable high-shine finish, traditional lacquer application, and up to 11 days of wear. Nail Lacquer features a highly-pigmented, rich formula for even application without streaking.
OPI Your Way Nail Lacquers will retail for Php 495 each, and Infinite Shine colors will retail for Php 695 each at Rustan’s (Makati, Shangri-La Plaza, Gateway, Alabang, Cebu); LOOK (SM Mall of Asia, SM Aura); The Landmark (Alabang, Makati, Trinoma), Beauty Bar Stores (Power Plant Mall, Greenbelt, Trinoma, Central Square, The Podium, Robinsons Magnolia, Alabang Town Center, Robinsons Midtown and MarQuee Mall Pampanga), as well as Rustans.com, LookAtMe.com.ph, Lazada, Shopee, and Zalora. OPI is distributed by Rustan Marketing Corporation.
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