With a rich history in innovation and crystal cutting, Swarovski charges ahead with its next chapter—a bold vision that celebrates crystal in all its forms. Regarded as fundamental in the worlds of design, science, fashion and entertainment and as an innovator, the new Swarovski debuts under the helm of Creative Director, Giovanna Engelbert, with a joyful universe that invites you to ‘ignite your dreams.’

  • Swarovski Instant Wonder Milan Galleria by Alessandro Saletta DSL Studio 4 The Swan Takes Flight as Swarovski Reveals Its New Brand Identity
  • Swarovski Instant Wonder Milan Galleria by Alessandro Saletta DSL Studio 3 The Swan Takes Flight as Swarovski Reveals Its New Brand Identity
  • Swarovski Instant Wonder Milan Galleria by Alessandro Saletta DSL Studio 5 The Swan Takes Flight as Swarovski Reveals Its New Brand Identity
  • Swarovski Instant Wonder Milan Galleria by Alessandro Saletta DSL Studio 2 The Swan Takes Flight as Swarovski Reveals Its New Brand Identity
  • Swarovski Instant Wonder Milan Galleria by Alessandro Saletta DSL Studio 1 The Swan Takes Flight as Swarovski Reveals Its New Brand Identity
  • Swarovski Instant Wonder Milan Galleria by Alessandro Saletta DSL Studio 7 The Swan Takes Flight as Swarovski Reveals Its New Brand Identity
  • Swarovski Instant Wonder Milan Galleria by Alessandro Saletta DSL Studio 8 The Swan Takes Flight as Swarovski Reveals Its New Brand Identity
  • Swarovski Instant Wonder Milan Galleria by Alessandro Saletta DSL Studio 6 The Swan Takes Flight as Swarovski Reveals Its New Brand Identity
  • Swarovski Giovanna Engelbert The Swan Takes Flight as Swarovski Reveals Its New Brand Identity

“Swarovski is a company rooted in innovation and reinvention. For 126 years, we have stayed true to our DNA as a brand while rising to meet the needs of an evolving world. We look forward to unveiling this new chapter in our history; one that will mark us as a true crystal lifestyle for the future.”  — Robert Buchbauer, CEO.