BPI AIA has launched a digital insurance plan called InstaProtect, which offers affordable and convenient coverage for families. The plan, developed by BPI AIA, is a renewable term plan that provides simple and accessible coverage. Starting at Php488.00 annually, the plan offers pre-defined packages for life insurance, critical illness coverage, accident protection, and a combination of benefits. The one-time annual premium makes securing essential coverage even more accessible, eliminating the complexity often associated with insurance.
“We are excited to offer another product that helps protect more Filipinos,” said Karen Custodia, Chief Executive Officer of BPI AIA. “We saw the success of PamilyaProtect, our first-of-its-kind affordable insurance made available via Messenger in 2022. Now, we have InstaProtect, a microinsurance that offers even greater value and provides more flexibility in terms of coverage and premium.”
Designed for the everyday consumer, InstaProtect makes purchasing life insurance simple and accessible—allowing anyone to apply in just minutes, directly from their phone, at their convenience. This innovative approach aligns with the company’s commitment to leveraging technology to enhance customer experience and bring insurance within reach of more people.
InstaProtect is designed specifically for hard-working Filipinos, including those in entry-level positions, gig economy roles, and those who are the primary financial providers for their families. Whether you’re a cashier, a sales associate, a content creator, or a teacher, InstaProtect offers a simple and budget-friendly way to secure a financial future.
“We believe that financial security should be a right, not a privilege,” Custodia added. “This plan offers a simple, budget-friendly, and straightforward way for Filipinos to protect their loved ones, knowing that a sudden illness or accident won’t derail their financial stability.”
BPI AIA recognizes the financial vulnerabilities faced by many working Filipinos, especially those with families to support. InstaProtect aims to bridge the protection gap by offering an economical solution that fits within tight budgets. The product offers peace of mind, reflecting the core mission of making financial security accessible to everyone.
InstaProtect is now available and can be purchased through the BPI AIA website. Visit https://www.bpi-aia.com.ph/en/our-products/protection/instaprotect?cmpid=bpiaia-dm-ref-others-pr_ip2025 today and learn more about InstaProtect’s flexible coverage and premium options, and secure your future.