Adidas has unveiled the SWITCH FWD, a cutting-edge running shoe featuring an EVA compound midsole with intricately designed voids that convert weight into forward motion, providing a smooth, unique experience for all runners.
The soft EVA compound midsole, working in unison with the TPU plate, ensures a stable and cushioned transition through the forefoot and midfoot during the forward motion process.
Mili Seiffert, Global Product Manager at adidas Running said: “We’re always looking at innovative ways to redefine our design processes to bring real benefits to our community – whether they are at the top of the sport, or an everyday runner. While it sounds simple, the ambition to convert weight into forward motion is easier said than done. It’s taken years of testing with athletes of every level to get where we have today. It’s a triumph of innovation, and a testament to our ambition and drive to deliver new running shoe technology.”
Additional features of the new SWITCH FWD include a lightweight Continental™ outsole, which gives runners extra grip in all weather conditions. This is complemented by a lightweight engineered mesh upper, which features strategically placed windows on the forefoot and midfoot, for enhanced breathability.
The shoe launches in a primary white and silver violet colorway with lucid lemon detailing for women, and a primary white and wonder blue colorway for men with lucid lemon accents.
SWITCH FWD is priced at PHP 8500, and is available via the adidas app, online https://www.adidas.com.ph/running and in stores.
Follow the conversation on Instagram, TikTok and Twitter using #SWITCHFWD @adidasrunning.
