Globe has launched its next-generation store in Glorietta 3, Makati City, aiming to revolutionize the retail experience by combining offline and online worlds. The store features interactive product demos, a community engagement space, a self-service zone, and a transaction hub, solidifying Globe’s position as a market leader. Two standout features are the Service Hub and the Social Learning Platform. The Service Hub caters to diverse customer needs, offering various servicing methods, while the Social Learning Platform allows customers to expand their digital knowledge, underscoring Globe’s commitment to digital education and empowerment. The store aims to provide a unique and immersive shopping experience for customers.
The new Globe Store in the Philippines aims to provide a more convenient and engaging shopping experience for customers. It eliminates the need for service counters and offers ample seating and waiting areas. A key feature is a large multi-user screen, where customers can enjoy interactive games themed after their interests, such as gaming and K-culture. The store is designed to captivate, empower, and connect customers, offering services that enrich their lives.
Mic Coson, Head of Retail Design and Portfolio Growth, added, “Our new design is a game-changer. We’ve seamlessly integrated the online and offline experience as we want to ensure minimal wait times, experiential retail, and personalized services. Every touchpoint, from product discovery to post-visit engagement, has been crafted with our customers in mind.”
The new Globe retail experience was developed together with Landor & Fitch, the largest branding and design specialist group and part of the WPP group.
Jonathan Cummings, APAC President of Landor & Fitch said: “As the leading telecommunications company in the Philippines, Globe recognized their role in driving the nation’s digital advancement. We were thrilled to take on the challenge of taking the brand forward to meet this purpose by revolutionizing the role of retail. Drawing upon the collective expertise of our global network of experts across retail and telco as well as from other sectors, we set out to create a new generation of human-centric stores that re-imagine the brand experience – empowering Globe’s customers through an immersive digital ecosystem, seamlessly blending education and entertainment.”
Under the guidance of Executive Creative Director of Experience, Apolline Picot, the design and experience concept was centered around a captivating theme – “Turning Point” – where every twist and turn within the store serves as an opportunity to inspire and enlighten customers with new discoveries.
At these immersive retail stores, the convergence of digital and physical realms offers a gateway to a whole new world of possibilities. From experiencing cutting-edge device discovery platforms to educational digital literacy programs and hands-on learning workshops, every individual is welcome to explore and embark on an enlightening journey of knowledge and innovation within Globe’s new immersive retail spaces.
Customers will have options on how to avail of Globe services, from face-to-face interactions at service counters manned by retail specialists to self-service via vending machines and the Care Wall, which provides the unique #AlagangGlobe brand of customer service.
The store also uses very limited printed material, in line with Globe’s commitment to sustainability. Particularly, it features all-digital brand advertising through screens around the store, while tablets have replaced paper info cards. This shift not only contributes to saving paper and other resources but also helps in reducing waste. Additionally, the store uses one hundred percent LED lighting for energy efficiency.
With the launch of the Globe next-generation store in Glorietta, Globe reaffirms its commitment to delivering unparalleled customer experiences, blending human-centric innovation with the power of technology.
To learn more about Globe, visit https://www.globe.com.ph/.
