Lush, known for its packaging-free cosmetics, is partnering with Paramount to introduce a range of SpongeBob SquarePants themed, plastic-free products. The products, inspired by Paramount’s ‘Operation Sea Change’ campaign, aim to encourage shoppers to choose plastic-free products. Lush has created six new products across bath, shower, and skin care, covering multiple steps of the body care routine. The multi-year initiative will fund global clean-up work, promote sustainable products, and educate millions of fans on protecting the undersea home of all creatures, including sea stars, octopuses, and sponges.
Findings from Mintel show that plastic pollution remains one of the top three concerns for consumers when it comes to environmental issues in the last two years. Lush has always championed solid products that require no plastic packaging – Mo Constantine (Lush Co-Founder & Inventor) invented many mainstream products seen across the cosmetics industry today (such as the shampoo bar in 1987 and bath bomb in 1989), and also revolutionised the humble bar of soap by innovating a hand pouring method in the 1980s. Over the years Lush has consistently promoted hand-washing with bar soap (animal fat and palm free), both because of a belief that it is better for the environment than liquid hand wash in unrecyclable plastic pumps and also because it is a tried and tested route to the best hygiene.
Today, Lush’s all year round range is 66% entirely packaging free so whether one is taking a first step away from the pump or motivated to move over to a fully plastic-free routine – Lush has this covered.
‘‘We love soap! So, to create a plastic free range of products on behalf of SpongeBob SquarePants, an iconic character, series and brand, representing an undersea world that we are all trying to protect, was an obvious fit for Lush. We’re thrilled to partner with Paramount Consumer Products and Nickelodeon on SpongeBob SquarePants: Operation Sea Change. We had so much fun with this collaboration and the Krabby Bathy is a new innovation for us — a hybrid soap, bath bomb and bubble bar. We think the fragrances are extra special, think tropical, pineapple and coconut, dreamy combinations that are unique to this range.” — Melody Morton, Lush Concepts Creative Director
“Partnering with Lush on creative, fun, and plastic-free products is the perfect way to make an additional impact with the SpongeBob SquarePants: Operation Sea Change initiative to protect the world’s oceans and its inhabitants,” says Veronica Hart, Executive Vice President, Global Franchise Planning and Consumer Products Marketing, Paramount Consumer Products & Experiences. “The vibrant world of SpongeBob SquarePants lends itself perfectly to the colourful world of Lush, and we’re so excited to work together to bring awareness to this issue.”
The SPONGEBOBXLUSH Collection
SpongeBob Soap (Php 395). Looking for a fresh and fruity soap? No problemo! Grab soapy pal SpongeBob, lather up with a blend of cleansing and brightening fresh pineapple juice and uplifting buchu oil to cheer the mood, while extra virgin coconut oil keeps hands hydrated.
SpongeBob Bath Bomb (Php 525). For the best bath ever, make a splash into cheerful passion fruit-scented waters. It’s party-time in the tub with everyone’s favourite sea sponge, so dive into a fresh and fruity blend of enzymic pineapple powder, sweet wild orange oil, and popping candy for a cracking good time.
Surprised Patrick Bath Bomb (Php 525). Hop in the tub with this fizzy friend for a sweet vanilla and coconut-fragranced bathe, transforming water into a beautiful peach sunset. Featuring coconut milk powder, Surprised Patrick Bath Bomb froths, foams, and crackles with popping candy, creating creamy, soothing bathwater that lightly hydrates the skin. Catch this packaging-free starfish soon, because he’s only available for a limited time.
Squidward Bubble Bar (Php 595). Soak your aching tentacles, forget your cynicism, and relax under piles of soft, fluffy bubbles. Seaweed absolute softens the skin up, while violet leaf absolute and Persian lime oil leave one feeling fresh and cheery. This packaging-free bubble bar is one’s bathtime equivalent of a citrusy poolside margarita that’s sure to serve up smiles!
Home Sweet Pineapple Body Balm (Php 645). Go plastic-free with this pineapple under the sea! Say ‘Ahoy!’ to brilliantly moisturised skin, thanks to this naked body balm’s base of Fair Trade organic cocoa butter and shea butter. Meanwhile, fresh pineapple juice and davana oil will leave the soft skin with a sweet, tropical scent that’s pure piña colada perfection.
Krabby Bathy Bath Gift (Php 2,995). Lovingly assembled by experts, Krabby Bathy features two fizzy and fruity bath bomb buns, scented with bergamot and lime oils. Sandwiched between both of those is a lovingly handmade bubble bar patty with a cheerfully tropical fragrance courtesy of buchu and Sicilian lemon oil. As toppings, two lettuce and tomato-shaped soaps sit delicately on top, both perfumed with a refreshing watermelon twist. All packed and served fresh inside a fully recyclable box.
In the Philippines, Lush is exclusively distributed by Stores Specialists, Inc., and is located at Alabang Town Center, Ayala Malls Manila Bay, Bonifacio High Street, Glorietta 4, Greenbelt 3, Robinsons Magnolia, Shangri-La Plaza, SM Mall of Asia, and TriNoma. Available also in Zalora and Trunc.com. Visit www.lush.com.ph and www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.
