It’s been said that nothing beautiful is ever really lost. Exemplifying this statement as it emerges strong and bright from the darkness of the past few years, Filipino beauty brand One Earth Organics blooms anew with a revitalized movement for empowerment.
In a recent intimate media event at Raffles Makati, titled “Organics Never Fade,” One Earth Organics CEO/Founder Tyff Short discussed the company’s ascent in the past decade and struggles during the height of the pandemic. She also shared her vision for the company as it relaunches to the market.
“We have always sent out that message and story that One Earth Organics was never about just a source of beauty or selling beauty products and skincare essentials. It has always been a source of inspiration, motivation and empowerment,” Ms. Tyff says.
Dealing with the highs and lows
One Earth Organics was founded in 2013 by Ms. Tyff, who wanted to develop more organic beauty solutions after growing tired of the ill effects of chemical-based skin products. A single mother, Ms. Tyff launched the brand using her P37,500 savings to provide a brighter future for her son as well.
“The goal of One Earth Organics has always been to make a difference in life, whether in letting our consumers feel beautiful or in empowering our partners and distributors to have their own business,” Ms. Tyff said.
Everything was coming up roses for the brand until the pandemic hit.
As the world dealt with uncertainties, the brand’s revenue shrank, and the majority of the budget that went to R&D was reallocated to sustain the business. But the problems grew bigger and piled up one over the other, from issues in the supply chain, logistics and manpower, among others. Over the past two years, as One Earth Organics stopped operations, products expired that resulted in millions in losses.
“While 2020 was challenging, 2021 was a different animal,” Ms. Tyff says. “I was left with three employees, zero leadership team. It felt like I was back in 2013 when I was just starting out. The word ‘difficult’ is even an understatement. It was rock bottom.”
Shining brighter than ever
Being the strong, independent woman that she is, however, having touched and empowered countless lives with her story of survival and success, Ms. Tyff fought to get back on her feet. Her driving force? Her son.
One Earth Organics is available on Watsons, The SM Beauty Department Store, and Beauty Bar, as well as online on LazMall and Shopee Mall.
For more information about One Earth Organics, go to www.oeorganics.com. Follow the brand on Facebook at https://www.facebook.com/oeobeautysolutions and https://www.facebook.com/oneeearthorganicsforbusiness/ and Instagram at https://www.instagram.com/oneearthorganicsbeauty/.
