PLDT and Smart, along with TikTok Philippines, supported the 6th Bicol Agri Summit, bringing together MSMEs in Camares Sur and neighboring provinces. Stephanie Orlino, AVP and Head of Stakeholder Management, emphasized the importance of technology in economic growth and aims to continue impactful work with TikTok Shop to reach a wider audience and boost sales.
Highlighting the vital role of technology in empowering Filipino MSMEs, the PLDT Group
showcased its ‘eBiznovation’ initiative, a digital upskilling-to-ecommerce program that
aims to provide local entrepreneurs, including those in the agricultural and fishery
sector, with the right digital tools to help them grow their businesses online.
PLDT and Smart also promoted the homegrown ‘Buy Local Bazaar’ program, which
educates local MSMEs to boost their income and increase their market reach by putting
them on e-commerce platforms such as TikTok Shop.
“I would like to learn online selling and have access to an e-commerce platform so we
can sell our products better,” said Maria Paloma, a vegetable farmer and President of
the Planza High Value Crops Planters Association of San Fernando, Camarines Sur. “I
am glad that PLDT and Smart are offering this program, and I look forward to learning
more.”
The three-day 6th Bicol Agri Summit was organized by the Camarines Sur Chamber of
Commerce and Industry, Inc. (CSCCI), with PLDT Enterprise as one of its major
sponsors. The event, also supported by the Department of Agriculture and the local
government of Camarines Sur, featured live technical discussions from various
agricultural stakeholders and trade exhibits featuring local products.
“Accessing online tools has been challenging for our farmers. We want to address this
through this summit and assist our local agricultural and fishery sectors keep up with
technology,” said Ramon Dy, CSCCI President.
The PLDT Group continuously finds ways to promote inclusive technologies that can
help boost livelihood opportunities among farmers and fisherfolk, leaving no one behind.
The eBiznovation program also highlights the PLDT Group’s support to the
government’s Go Digital Pilipinas Movement as a founding member of the Digital
Infrastructure pillar of the Private Sector Advisory Council, which seeks to uplift the lives
of Filipinos through adoption of digital services.
