As a leading global online brokerage, Tiger Brokers is known for their innovative platform founded on next-generation R&D capabilities and industry-leading financial expertise. The company has strived towards enhancing the investing experience for global investors through its Tiger Trade platform, a one-stop shop for investors to access equities in the U.S., Hong Kong, Singapore, and Australia, as well as a wide variety of investment products including futures, options, and funds.
The revolutionary digital solutions presented by Tiger Trade have been widely recognised by the financial services industry. More recently, Tiger Brokers has conferred the Fintech – Financial Services Award at the 2023 SBR Technology Excellence Awards.
The awards programme recognises the achievements of companies in Singapore that deliver top-notch products and services aided by digital capabilities. Tiger Trade was distinguished from competitors in the market with its commitment to one-stop shop investing experiences, exemplary customer service, investor education, and continued investment in next-generation technology.
To address the trading needs of Singapore investors and enhance the trading experience of over 2 million registered users in the country, Tiger Brokers held a series of demos and dedicated usability testing to identify and resolve pain points of investors, and areas with opportunities for improvement, whether in the areas of convenience or access.
Building upon extensive user feedback, Tiger Trade 8.0 was released in August 2022 as a new and improved platform that hosts a suite of new product features and upgrades that enhance the overall user experience.
Some of the new features include customisation of the home page, allowing users to move frequently used functions and add customisable shortcuts that make access to modules quicker based on investment habits, preferences and needs. Another feature is Tiger Vault, an evolution of the company’s cash management services that facilitates asset management flow using in-account deposits that can be directly exchanged for shares, options, and fund trading, as well as for IPO subscriptions.
With Tiger Trade 8.0, investors using the platform also gained further insights into market conditions and were able to make better investment decisions thanks to the new-and-improved movers and shakers page that offers professional explanations or interpretations of abnormal movements of individual stocks.
In addition, the Tiger Coin Center was upgraded to drive community engagement, introducing new activities such as Tiger Space Exploration, Editor’s Picks, and Tiger Weekly Predictions that encourage users to participate in social challenges and stand the chance to win Tiger Coins and prizes. Through incentives such as Tiger Coins, users can enjoy the process of learning about investing and exchanging their investment experiences with others.
After the launch of Tiger Trade 8.0, the company reported an increase in overall user satisfaction with the platform to 81.3%. The positive reception of the platform upgrade was also reflected in the growth of the average net deposit of newly acquired clients to US$12,000 by the third quarter of 2022, up from US$9,000 in the previous quarter. Overall retention rates witnessed an improvement, with a significant majority of new users in Singapore remaining active after the first week.
Building upon the success of Tiger Trade 8.0, Tiger Brokers looks forward to continuing their commitment in delivering world-class product offerings in Singapore and seeks to maintain a premium user experience. In the latter half of last year, Tiger Brokers launched fractional share trading, which has lowered the threshold to the US equities market, allowing investors to own shares in leading companies within the S&P 500 starting from as little as US$1. The introduction of the auto-investment plan for the US stock has also been a valuable tool for users in cultivating long-term investing habits.
Leveraging their expertise in financial R&D and strong positioning as a market leader in the financial services space, Tiger Brokers aims to revolutionise the online retail investment market in Singapore by providing greater access to global investment opportunities for local investors through digital innovation.
The SBR Technology Excellence Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company’s outstanding contributions in pursuit of technological innovation, please contact Jane Patiag at jane@charltonmediamail.com.
