On 19 April 2023, Xbox celebrates its one-year anniversary of PC Game Pass in Southeast Asia (SEA) that was launched in Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Since its launch, the service has shown tremendous growth in Asia. Here are some notable figures:
- Game Pass members have doubled in Asia in the past two years.
- Most popular games in the SEA markets are Multiplayer Online Co-operative Games that are cross-platform. Some notable examples include Grounded and Sea of Thieves
- Over 12 million achievements have been achieved by SEA Game Pass gamers
- Philippines has had the most hours played on average
The service has continuously evolved, providing players in the region with better visuals, immersive storylines, and exciting gameplay, with new releases such as Wo Long: Fallen Dynasty, and Ghostwire: Tokyo, as well as upcoming fan-favorites Minecraft Legends, which launches today. The recent partnership with Riot Games also saw Riot’s biggest games like Valorant and League of Legends unlock in-game content for PC Game Pass members. With one year of PC Game Pass behind us, we’re not slowing down. Minecraft Legends has just hit the service, offering Minecraft fans another new spin on the iconic franchise. Additionally, the future looks bright, with Redfall from Bethesda Game Studios just around the corner, and further along games like Exoprimal and Starfield continuing to prove that PC Game Pass is one of the best values in gaming.
In addition, we are constantly finding ways to spread the joy of gaming. In lieu of that, we recently announced the Xbox Game Pass friend invitation for current Xbox Game Pass Ultimate and PC Game Pass members to give friends a 14-day PC Game Pass trial. This trial comes with all the benefits of PC Game Pass including Day One titles from Xbox Game Studios like Redfall, hundreds of high-quality PC games, EA play membership, and more. The love for gaming should be shared with others and Xbox is committed to making gaming fun and accessible.
Beyond an expansive PC Game Pass library, Xbox is launching the Xbox Wireless Controllers in SEA as part of its commitment to improve the gameplay experience for its Southeast Asian players. The launch of the Xbox Wireless Controllers will give players new ways to play the latest PC Game Pass games. The controllers are being launched for the first time in the Philippines, Malaysia, and Indonesia, with new colors in Thailand and Vietnam, expanding their accessories catalogue. This allows players to customize their gaming setup and adapt the controller to match their personal style – gaming in style.
“We’ve come a long way since we launched the PC Game Pass in SEA a year ago – this one-year anniversary is a celebration of all the support that Xbox has received from our SEA players. We are at the forefront of the world’s most exciting art form and games are truly powerful in connecting people across borders, languages, and different cultures. Our work only comes to life because of the joy that our players experience and here in Southeast Asia, you have made our passion even stronger. We remain committed to improving your gaming experience here in the region and this is why we are so excited to bring in new accessories to the region and to continue making great games available with PC Game Pass. Beyond that, we are also committed to supporting local SEA developers through our ID@Xbox program. We want to empower gaming developers to create games that are local and unique to their culture,” said Jeremy Hinton, Asia Business Director, Xbox.
Xbox is delighted to see such a vibrant gaming community in Southeast Asia, and we look forward to growing with the gaming community in the years to come.
