Marko Kasic, founder of FundLife, has completed a 600-kilometer running challenge across Luzon, Philippines, urging more significant investment in grassroots sports for children. The project, Move Luzon ‘Run with Purpose,’ is part of FundLife’s ‘Play Equity’ Pledge, which aims to provide 5,000 underserved children access to running clinics and equip a hundred DepEd teachers with the basics to teach running classes. Kasic emphasizes the need for substantial support to help young Filipinos reach their full potential.
FundLife uses sports to protect, educate, and empower vulnerable children to work hard for a better life. Hence, the project was conceived to encourage Filipino children to start running, which can lead to educational opportunities. “If they excel at running or any sport, it could provide them with an athletic scholarship to finish high school and enter college. Running can be an attainable pathway from poverty to educational and economic prosperity,” Kasic emphasized.
His two-week run began at Patapat Viaduct, Pagudpud, on July 8 and ended at Metro Manila on July 21, 2024. Throughout his 14-day journey, Kasic covered the equivalent of 14 marathons while engaging with running and non-running communities. He ran solo for most of his trip but was joined by over 300 members of the Rockwell Run Club on the last 21 km and 10 km stretch.
“Move Luzon is my way of transforming FundLife’s vision into actionable commitment steps. Just like our work, it’s about giving to make a tangible impact on the lives of all children. We hope that by showcasing our passion for education and sports, we might inspire others in power to move with us,” he added.
For Kasic, this run was also a campaign to influence business decision-makers to approach charity projects with a sustainable mindset, ensuring lasting social impact.
“These kids need significant support because reaching the pinnacle of their sport requires years of dedication and sacrifice. Following Carlos Yulo’s double gold victory in the Olympics, now is the time to turn words into action. Support these young Filipinos from the start, as lip service alone is not enough,” he emphasized.
The Move Luzon initiative also showcased the beauty and potential of Luzon’s communities. It was a partnership between FundLife and the Bike Scouts project, a social platform aimed at helping people and bicycles become movers of true community-based resilience.
Since 2014, FundLife has been dedicated to promoting purposeful play and equitable education for marginalized and vulnerable children. Their flagship project, Football for Life Academy (FFLA), aimed to help Filipino children achieve their dreams through football. It had 4,546 children participating in after-school football and classroom sessions by the end of 2018.
In the classroom sessions, FFLA coaches use stories of football champions to inspire players and help them develop soft skills, critical thinking, and essential football skills like dribbling, passing, and ball control.
To encourage more girls to take up sports, FundLife launched the Girls Community League (GCL), a futsal league for adolescent girls in Cebu. This project won global acclaim at the Paris Sports Week for its innovative approach to keeping girls in education and gaining the support of the public.
FundLife is also actively involved in providing safe spaces for children. In Tacloban, the Generation Amazing Community Center (GACC), an integrated community and learning center for children, will soon open in October 2024. The 1,200 sq/m community-owned space, worth about PHP 25,000,000, will contain a multi-purpose sports hall, integrated learning and employment training room, community canteen, and a community co-study and co-working space.
Furthermore, in 2021, FundLife, in collaboration with the Yellow Boat of Hope Foundation, provided hundreds of Samal-Bajau children with safe space for recreational and educational play during the COVID-19 pandemic by building the first-ever floating football pitch in the country located in Maluso, Basilan, Mindanao.
Over the years, FundLife has directly impacted 86,000 children and young people through its programs. Fourteen schools have adopted the FundLife curriculum, 780 teachers and youth leaders have been upskilled, and seven safe spaces have been reclaimed for youth and women.
