Baygon, the leading insecticide brand in the Philippines, and Gilas Pilipinas, the Philippine men’s basketball team, have partnered to educate the public on dengue prevention during the peak mosquito season. The Gilas Pilipinas and Baygon partnership will launch the ‘Pull Up Your Socks’ campaign, featuring Gilas players encouraging public actions like wearing socks to protect lower legs, emptying standing water, spraying high-risk areas with mosquito sprays, and using repellents. Both companies share a longstanding commitment to the Filipino community.
This partnership made possible through the Samahang Basketbol ng Pilipinas – the basketball federation in the Philippines, reinforces their shared commitment and history of dedication to the local community.
It will allow sharing of vital dengue prevention information to help Filipinos protect themselves and their loved ones against the disease.
Al S. Panlilio, President of Samahang Basketbol ng Pilipinas, said, “We are pleased to announce a partnership with a brand that shares our longstanding history and commitment to doing what’s best for the Filipino community. Partnerships like this are important for the team as it gives us an opportunity to give back to the community in a meaningful way beyond the courts.”
Through this partnership, Baygon and Gilas Pilipinas aim to empower Filipinos with the knowledge and skills necessary to help protect themselves and their communities from dengue.
The ‘Pull Up Your Socks’ campaign will include social media content led by influencers and Baygon ambassadors. The content encourages Filipinos to share the importance of dengue prevention using the hashtag #PullUpYourSocks.
