Tommy Hilfiger, owned by PVH Corp., has partnered with supermodel and entrepreneur Kendall Jenner for its Spring 2024 campaign. The campaign celebrates the brand’s Classic American Cool style and the ultimate Spring lifestyle. Jenner and five friends capture the spirit of Los Angeles’ endless blue skies, showcasing her warm and authentic self through a red, white, and blue lens.
“Tommy makes great classics, reimagined for today,” says Kendall Jenner. “Each year, he takes timeless essentials, from the Oxford shirt to the blazer and polo, and makes them feel fresh and new. I’m so excited to be a part of his journey of modernizing the idea of Classic American Cool in this celebration of friendship.”
“I’ve known Kendall and her family for years, and it has been remarkable to watch her rise through the fashion world,” says Tommy Hilfiger. “Kendall embraces friendships as family, radiating optimism and warmth in her style and how she connects with people. That spirited outlook continues to inspire me to deliver iconic American style for the next generation.”
The campaign cast of Kendall’s friends includes musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennett, model and designer Devon Lee Carlson, and high-school friend Hannah Logan. Photographed by Renell Medrano, the tight-knit group is captured during upbeat moments in preppy modern classics.
The Spring 2024 collection is about perfecting American icons, offering effortless essentials in red, white, and blue. Focusing on the brand’s preppy heritage, the collection seamlessly merges ease, optimism, and tailored elegance. Sporty in spirit, the iconic polo is reworked from a polo shirt to a polo dress as a reminder of its versatility and function. Chinos, Oxford shirts, and the classic trench coat are reinvented with refreshed silhouettes and elevated fabrications.
The Spring 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger, and @KendallJenner.
