The most wonderful time of the year is fast approaching and Rustan’s is ready to sprinkle magic this
holiday season! Step into a festive wonderland, where every corner is stacked with the finest selections
from world-renowned brands. Rustan’s welcomes everyone to indulge in the magic of Christmas—from
dazzling window displays to exclusive offers, every visit is a journey that evokes the spirit of wonder, joy,
hope, kindness, charity, love, warmth, and gratitude.
As you browse through the aisles, discover the treasures that catch your eye and immerse yourself in the
joy of the season. For decades, Rustan’s has been a beloved holiday destination for Filipinos, where
every moment becomes even more special when shared with loved ones. Whether you’re picking out gifts
or simply enjoying the ambiance together in the marvelously festooned space, these shared experiences
create lasting memories that celebrate the true spirit of the season.
Do you believe in the magic of Christmas? Find out how Rustan’s is spreading the holiday message this
season.
An iconic landmark sparking up the holiday
With a legacy of serving only the finest, Rustan’s has established itself as a premier destination not only
for shopping but also for engaging events and in-store activities. This holiday season, Rustan’s continued
to showcase its wonderful offerings across its divisions through an immersive customer journey that
began with the unveiling ceremony of Rustan’s Christmas-themed window display, last October 18. This
tradition, which dates back to the 1980s, has become a Christmas hallmark. While it creatively brings
many of its featured brands to the forefront, the window display also spreads the holiday spirit to every
passerby, leaving them with a simple yet profound joy—that is, the magic of Christmas.
This year, the window display playfully depicts Santa’s journey, showcasing his preparations in the
workshop and culminating in the joyous act of delivering gifts to children in the community. What makes
this year’s concept unique is its modern interpretation of the folkloric tale. For instance, instead of a
sleigh, Santa is seen driving a beautiful vintage car loaded with gifts, which Old Saint Nick drives into
town while Mrs. Claus is seen zipping through town on a Vespa. Other familiar characters also make an
appearance including a reindeer and a bear driving a Volkswagen van loaded with gifts making this
Christmas a whimsical treat to remember.
The stunning façade features Giant Christmas Ornaments that highlights the spectacle patrons encounter
when they step into the illustrious store, inviting them to embrace the holiday spirit in a truly enchanting
way.
An immersive and unforgettable in-store experience
There’s no other way to ring in the season than with a bang! Rustan’s is going full-on with its lavish
decorations, capturing the festive spirit through deep, vibrant hues and crimson-themed installations. On
launch day, guests—consisting of notable personalities, friends from the media, and valued Rustan’s
customers—were guided through Rustan’s Makati, complete with an immersive theatre experience. This
celebration will also extend at all Rustan’s locations, including Shangri-La, Alabang, Gateway, and Cebu
complete with exciting offers, sales and activities to beckon the holiday spirit across all branches.
The journey began at the entrance, where a doorman welcomed visitors with a holiday tune. Inside,
Santa’s elves ushered guests to the Courtyard for refreshments. The program commenced with the arrival
of the Head Elf as he asks, “Do you believe in the magic of Christmas?” and, followed by a resounding
yes, the tour proceeds…
The whimsical production unveils. Patrons were guided through the store to rediscover the festive-fied
space. Together with guests of honor—Lizzie Zobel, DOT Secretary Christina Garcia Frasco, COO of
Marketing and Promotions Arm of DOT Marga Nograles, Hayden Kho, and Happy Ongpauco-Tiu—the
show called everyone to believe in the magic of Christmas through storytelling.
Each floor hosted a variety of activities. On the first floor, guests in the Beauty section can sample cacao
at Santa’s Chocolate Corner or take home flowers from Rustan’s Floret, while those in the Men’s section
can engage in branded activities and savor spirits at the cocktail tasting booth. The second floor features
the Women’s section, where guests can browse a curated collection of occasion wear while enjoying
festive bubbly and interact with women’s fashion designers such as Rosbert Villar, Yoya, Joyce Makitalo,
Jim Weaver, and Puey Quinones. Families at the Kids section on the third floor can take pictures with
Santa and enjoy unlimited train rides, fun games, free coffee (for parents), and personalization services.
On the fourth floor, the Home section offers decor inspiration through holiday tablescapes, food sampling
by My Happy Home Cafe, as well as the chance to win amazing prizes at the Spin the Wheel. Finally, the
fifth floor leads guests to the Candy Shop and the Gingerbread House. Items purchased can also be
personalized at the gift concierge, adding a unique touch to every present.
At the launch event, the immersive theater experience included cannot-be-missed performances. The
Mandaluyong Children’s Choir and the Pundaquit Virtuosi orchestra performed on the third and fifth
floors, respectively, intensifying the holiday cheer as guests ascended during the tour. The program
culminated on the fifth level with a heartwarming song number by musical theater star Arman Ferrer. This
was followed by a shopping party accompanied by live music by the Naughty Pandas.
All in all, Rustan’s enchanting celebration awakens the true spirit of Christmas, inspiring guests with the
magic of the season, creating lasting memories to cherish with loved ones.
Exclusive offers
Shop ‘til you drop! Rustan's presents an array of enticing promos available from October 5 to December
31, with special offers on October 18. Enjoy up to 60% off at Rustan’s Beauty, featuring beloved brands
like K-Palette, Phyto, Babyliss, and bath & body brands. In Women's Fashion, discover stylish selections
ranging from apparel, accessories, shoes, and bags from Natori, Swarovski, Nava, among others, with
discounts of up to 30% off. Men's Fashion offers promos ranging from fashion to technology. Banana
Republic offers 45% off for FSP members and 35% off for non-FSP members on regular-priced men's
items; get 10% off on all regular items from TUMI and receive a complimentary 19D Aluminum Card with
a minimum purchase of Php40,000; Alphatech offers 25% off on selected items plus a complimentary
Travel Digital Pouch with every purchase of an Alphatech Powerbank and Aktive Audio items. More perks
await gents–first 50 customers who purchase a minimum of Php5,000 from the men's division will get a
can of beer accompanied by a Rustan's Men beer sleeve. The Kids section features playful clothing and
accessories from Mommy Hugs, Yumbox, Cuddlebug, and more, offering up to 25% off.Dazzle this
holiday season with pieces from from Montblanc, Tiffany & Co., Swarovski, and Chow Sang Sang, all
available at up to 20% off. Don’t miss the opportunity to explore the Silver Vault, featuring exclusive items
at up to 25% off, making it the perfect time to indulge in exquisite jewelry and elevate your holiday gifting!
Entertain family and friends at holiday gatherings with style and sophistication! The Home Collection
showcases elegant décor, tableware, kitchen items, appliances, and more from renowned brands like
Royal Albert, Vista Alegre, Rustan's Our Very Own, Tefal, Beka, Breville, and more, featuring offers of up
to 40% off. Plus, select Rustan’s brands will extend gift-with-purchase offers during the promo period,
making it easier to elevate your celebrations.
Share the Christmas magic
Rustan’s invites shoppers to be part of a worthy cause with the introduction of the Rustan’s Christmas
Bear, a heartwarming collectible designed to spread joy and goodwill. In line with Rustan’s tradition of
giving back, FSP and Beauty Addict members who make a minimum purchase of P20,000 within
November 1 to 30 will receive a Rustan’s Christmas Bear, symbolizing their contribution to this
meaningful cause. A portion of the proceeds collected will benefit the Servants of Charity, an organization
dear to the late Zenaida R. Tantoco, dedicated to caring for children with mental disabilities. Offering a
preview of the season’s spirit of generosity, a delightful display of the bears will be showcased on the 5th
floor starting October 18 along with the launch of their new Rustan’s Paper Bags and Gift Wrappers!
Discover the essence of the season when you visit Rustan’s, the premiere destination for shopping and
celebrating holiday traditions, embracing only the finest.
Celebrate the magic of the season with @RustansPH and have a memorable #RustansChristmas that
promises joy, wonder, and festive cheer. Don’t miss out on this enchanting experience as you celebrate
with us as we create new memories that will light up the holidays as we continue to
#BelieveInTheMagicOfChristmas!
