Japanese minimalistic design principles emphasize harmony between people and nature, reflected in their creative process from space-planning to furniture and fixtures. INAX, a brand that started sanitaryware production in 1945 and introduced Japan’s first advanced toilet and self-powered automatic faucet, has followed this philosophy for a century. The brand’s 100 Years of Thoughtfulness theme celebrates its commitment to creating products that enable users to live well, reflecting its commitment to creating products that honor nature and their surrounding environment.

INAX 100 years of the art of living well Photo 5 INAX Commemorates 100 Years of the Art of Living well

A great example is the shower toilet, designed not just to be comfortable and odor-free but without a tank to leave more space around the toilet. This unique bathroom fixture, or SATIS, was designed following a “human-centric” technology that carefully considers the everyday lives of its users.  

Over the years, INAX has also added a complete range of bathroom products ranging from shower toilets, washbasins & mixers, and shower systems found in the S600 Line, which brings about a deeper level of relaxation and tranquillity, as well as the S400 Line whose products were designed to reflect the masterful use of light and shadow in the bathroom. 

INAX 100 years of the art of living well Photo 3 INAX Commemorates 100 Years of the Art of Living well

Undoubtedly, the sanitaryware and manufacturing tile brand has come a long way, going through many developments and innovations since it was founded by a family of potters 100 years ago. 

Once committed to producing decorative tiles for the Imperial Hotel designed by renowned Architect Frank Lloyd Wright, INAX has since expanded to ceramic plumbing fixtures and Sanitarina, the first made-in-Japan shower toilet. These products were produced with the most significant consideration of users in mind. For the Japanese, this means highlighting the significance of water in their lives as they view water as something spiritual and, at the same time, very close and familiar. 

So as INAX reaches its 100-year milestone, the leading Japanese sanitaryware brand will offer products with controls that can be easily used by users with special needs.

While the company has certainly grown over the century, its distinguishable qualities of beauty and unparalleled craftsmanship have remained consistent, and will continue to do so for many years to come to enable everyone to live well.  

For more updates on INAX, visit www.inax.com.ph and follow @INAXPhilippines on Facebook and @inax.philippines on Instagram.