Calvin Klein Jeans unveils a dynamic new campaign for the Spring 2024 collection, tapping into the vibrant energy of Asia’s rising stars. Thai actor and singer Bright Vachirawit Chivaaree, Chinese-American rapper and singer Mark Tuan, and Thai actress and model Davika Hoorne bring their unique personalities to life, showcasing the collection’s versatility and youthful spirit.
Shot by renowned photographer Mok JungWook, the campaign captures each talent’s essence against a backdrop that celebrates individuality. Bright, known for his effortless charm, embodies classic cool in a range of straight-leg denim styles: the 90’s Straight for a touch of nostalgia, the Standard Straight for a timeless silhouette, the Authentic Straight for a clean and contemporary look, and the Slim Straight Crop for a modern twist.
Mark Tuan’s signature laid-back confidence takes center stage as he rocks the 37.5 Body jeans, offering a comfortable and relaxed fit. He transitions seamlessly into the Body Taper and Modern Taper styles, showcasing the collection’s ability to cater to a range of preferences, from relaxed to slightly fitted.
Davika Hoorne brings her captivating elegance and subtle sensuality to the campaign, highlighting the collection’s ability to flatter a variety of body types. The Body 5 Pocket Ankle jeans accentuate her figure, while the High Rise Flare jeans elongate her legs and add a touch of drama.
This campaign goes beyond simply showcasing clothes. It’s a celebration of youthful energy, individuality, and the modern interpretation of Calvin Klein Jeans’ iconic denim styles. The collection itself stays true to the brand’s DNA of clean lines and timeless design, while offering fresh takes on classic silhouettes. Bright, Mark, and Davika embody the spirit of a new generation, infusing the campaign with a unique perspective that resonates with a global audience.
