Calvin Klein caps off its captivating Spring 2024 campaign with a bang, unveiling the final installment featuring global powerhouse Jennie. The K-Pop icon and Calvin Klein brand ambassador takes center stage, embodying the brand’s signature blend of playful confidence and timeless allure.
Under the visionary lens of photographer Mert Alas, Jennie exudes an infectious energy that infuses iconic Calvin Klein pieces with her own vibrant pop star spirit. The campaign elevates everyday essentials to statement-making icons. Classic silhouettes in the new Intense Power underwear collection receive a bold update with a striking iteration of the Calvin Klein logo, while the new sensual minimalist lingerie embraces comfort without sacrificing seduction.
The campaign isn’t just about flawless undergarments. Jennie also rocks the effortlessly cool 90s Straight Jeans. Their loose-fitting silhouette channels a touch of nostalgia, offering a look that’s perfect for spring and beyond. This relaxed simplicity defines the entire Spring 2024 collection, updating classic designs with a timeless and refreshingly youthful aesthetic.
The campaign isn’t just a visual feast; it’s a global experience. Launched on February 27th, the collection and campaign content are available for all to see. Fans can immerse themselves in Jennie’s world through the brand’s social media channels (@calvinklein) throughout the week. Look out for captivating visuals gracing prominent out-of-home placements worldwide, solidifying the campaign’s global reach.
This final installment marks the culmination of a stellar Spring 2024 campaign by Calvin Klein. Throughout the season, the brand has explored its universe by collaborating with a diverse cast of world-renowned talents. Each campaign vignette has highlighted the bold confidence that defines the Calvin Klein lifestyle, inspiring audiences to embrace their own unique identities. With Jennie’s infectious energy gracing the final chapter, Calvin Klein leaves a lasting impression, solidifying its position as a brand that celebrates individuality and timeless style.
