Manchester City striker Erling Haaland has been appointed as Midea’s Official Global Brand Ambassador, marking the latest extension of their successful partnership since January 2020. The partnership has engaged millions of fans with award-winning activations. To celebrate Haaland’s appointment, Midea and Manchester City launched a video campaign showcasing Erling’s use of Midea products in a tranquil home environment, aiming to find balance and power for his second home, the Etihad Stadium.
The leading home appliance brand will continue to collaborate with City’s treble winner for future seasons, connecting Erling’s fanbase with Midea customers and football fans globally, through a variety of content campaigns, as well as exclusive merchandise giveaways and other digital activities.
Erling Haaland said, “Midea are a proud partner of Manchester City and I’ve enjoyed being part of campaigns during my time with the club so far. I’ve noticed the Midea logo across the Etihad Stadium and having learned about their size and ambitions, I am pleased to become a Global Brand Ambassador today. The first video we shot a few weeks ago was really fun and I am looking forward to working together moving forwards.”
Eric Wang, President, Midea Group’s Smart Home Business said, “Erling Haaland is a household name, a player the entire world is looking at and talking about. He is so humble yet so powerful, and at 23 years old has such a potential to still be unleashed – similar to our Midea brand. We’re so delighted to kick off our partnership with him today.”
For more information about Midea’s Global Ambassador, Erling Haaland watch this: https://www.youtube.com/watch?v=sHUAq7f_oUU
About Midea & Midea Group
Midea Group, established in 1968, is a leading global high-technology company ranked #278 on the 2023 Fortune Global 500 list. As one of the world’s largest home appliance manufacturing companies, the company has streamlined its core units into five high-growth business pillars: Smart Home, Electro-Mechanical, Building Technologies, Robotics & Automation, and Digital Innovation. Midea Group’s core units strive for one credo: #Humanizing Technology. The brand provides surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. With 40 production centers and approximately 166,000 employees in over 200 countries and regions, Midea Group generated an annual revenue of over USD 51.39 billion in 2022. Its 31 worldwide innovation centers and strong commitment to R&D have resulted in over 80,000 granted patents.
www.midea.com
www.midea.com/global/ManchesterCity
www.midea-group.com
About Erling Haaland
Erling Braut Haaland, born in Leeds in 2000, is a Norwegian professional footballer who plays as a striker for Manchester City and the Norway national team. Haaland joined City from Borussia Dortmund in July 2022 after signing a five-year deal. He is considered one of Europe’s best strikers and has a formidable goalscoring reputation. Haaland’s career has been characterized by goals, with his debut campaign at City netting 36 times in the Premier League, breaking the record for the most goals scored in a 38-game season. He also became the third player in history to score five goals in a single UEFA Champions League game, beating RB Leipzig 7-0. Haaland’s 45th goal of the season was scored during the UEFA Champions League quarter-final first leg victory over Bayern Munich, surpassed by Ruud van Nistelrooy and Mohamed Salah. He finished his debut season with 52 goals in 53 games and was part of Pep Guardiola’s Treble-winning team, lifting the Premier League, FA Cup, and Champions League.
About Manchester City Football Club:
Manchester City FC, founded in 1880 as St Mark’s West Gorton, has won numerous titles and is part of the City Football Group. Under manager Pep Guardiola, the club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a 53,500-seat arena. The stadium is part of the wider Etihad Campus, which also includes the City Football Academy, a state-of-the-art performance training and youth development facility in East Manchester. The Academy features a 7,000-capacity Academy Stadium and is home to Manchester City Women’s Football Club and the Elite Development Squad. For more information, visit www.mancity.com.
