Ever Bilena, the top local makeup brand, surprised the Filipino K-Pop community by announcing Park Chanyeol as its first international and male brand ambassador in August. The hashtag #ChanyeolForEverBilena trended on X, with fans tweeting about their purchases and actively promoting the brand’s latest makeup picks.
Particularly, the Ever Bilena Serum Tinted Lip Balm stood out among the items Chanyeol endorsed.
‘Yeolmaes’, a moniker Chanyeol’s supporters lovingly call themselves, were in for an even greater treat when Ever Bilena officially revealed that it was in fact bringing Chanyeol back to Manila, this time for his own exclusive, solo fan meet!
As a member of EXO, Chanyeol was able to garner clamor from ‘EXO-Ls’ too, a name that dedicated EXOlovers go by!
It’s no wonder that as soon as the selling dates were posted, Yeolmaes and EXO-Ls were quick to promote and subsequently sold out the whole event by the end of the selling duration! VIP seats sold out in a record-breaking 15 seconds in Shopee and in just 1 hour in all SM Beauty Department Stores where the Ever Bilena fun meet kits were made available!
So what’s all the hype about the Ever Bilena x Chanyeol Fun Meet? Audiences who went early got a chance to join in the fun and enjoy the booths organized by Ever Bilena and Chanyeol’s fans clubs that got all the Yeolmaes fangirling their hearts out! Ever Bilena teased a heart fluttering song number from the “Cherry Prince” himself, plus other proudly Filipino games and activities to celebrate Chanyeol’s new local makeup endorsement and embrace his #PinoyEra.
Fret not though, as the fun meet is just the beginning of amazing giveaways, fan merch and community engagements that Ever Bilena has planned for Yeolmaes and Exo-Ls!
To stay up to date about Ever Bilena x Chanyeol, follow the brand’s social media handles at @everbilenaofficial on Facebook, Instagram, and TikTok, and @everbilenaph on X (formerly Twitter). #ChanyeolForEverBilena #EverBilena #ForEveryBeauty
You can shop Ever Bilena products online (Shopee, TikTok, Lazada) and in all leading department stores, supermarkets, and drug stores nationwide!
