Lancôme has appointed American singer-songwriter and actress Olivia Rodrigo as its newest Global Brand Ambassador. Rodrigo, a 3x Grammy award-winning multi-platinum global phenomenon, is known for her heartbreaking lyrics and powerful vocals. She is a defining voice of her generation and is committed to building an equitable future for women and girls. Rodrigo’s career began as an actress on Disney Channel before breaking through in the music industry with her 2021 chart-topping single “Driver’s License.” Her debut album, SOUR, released in 2023, has become the most streamed album by a female artist on Spotify. Rodrigo has been touring the globe for the GUTS World Tour and launched “Fund 4 Good,” a global initiative supporting community-based nonprofits fighting gender-based violence.
Rodrigo has received numerous nominations and awards for her work, including three GRAMMY awards in 2022 for “Best New Artist,” “Best Pop Vocal Album” for “SOUR,” and “Best Pop Solo Performance” for “Drivers’ License.” In 2024, she was nominated six times at the Grammys and won the People’s Choice Award for “Favorite Album.”
Commenting on her new collaboration with Lancôme, Olivia Rodrigo said, “Embracing your individuality is so important in beauty since many unrealistic expectations are placed on young women today. Lancôme is an iconic and timeless brand that promotes beauty from within, and I am honored to be part of their family.”
Françoise Lehmann, Lancôme International Brand President, adds: “I am incredibly proud to welcome Olivia to the Lancôme family. We’re all captivated by her striking personality and immense talent and inspired by her commitment to positive change—which we value deeply at Lancôme—pouring her true heart and emotion into everything she does. Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia.”
Olivia will be the face of exciting new launches and campaigns to be announced shortly.
