IKEA Philippines has donated over P1.2M to Better World Smokey Mountain, a community center in Tondo, Manila, to benefit over 1,500 families and children. The donation was part of IKEA’s Better World, Better Toys campaign, where P50 from every soft toy purchase will be donated to Better World Smokey Mountain. Customers chose from various cuddly companions, including the KRAMIG panda bear, aquatic mammals, and space creatures from the BLAVINGAD collection.
More than 24,000 IKEA soft toys were sold in the duration of the drive from November 13 to December 16, 2023.
“We are extremely grateful for the continuous generosity of IKEA Philippines. From the ideation phase of BWSM to now furthering the cause of our centers, IKEA has been there with us not only in terms of financial support but in other aspects as well,” said Mark Rebucan, Program Associate, San Miguel Foundation
The funds shall be utilized in the implementation of additional extra-curricular activities that will allow members of all ages to hone their creative skills including dance, music, and arts. Additionally, the funds will help procure other materials needed for the establishment of another playground that will cater to babies and toddlers. Income-generating projects for its members such as livelihood programs of nanay leaders will also benefit from the donation.
In September 2023, IKEA Philippines provided and assembled home furnishings for the classrooms and library of Better World Smokey Mountain community center that serves as a learning and skills development center for 2,500 families or roughly 12,500 individuals from the historically underserved communities in Tondo.
Creating partnerships for positive impact in social communities is one of IKEA Philippines’ sustainability commitments. Currently, IKEA is also working with R2R (Rags2Riches) as their sewing service provider in IKEA Pasay City.
Find out more about the IKEA mission of building a better everyday life for the many people. Visit IKEA Pasay City or www.IKEA.ph/FY23SustainabilityReport for more details.