DAP GAP has released a new spring collection, featuring head-to-toe western denim looks inspired by the original cowboy. The capsule collection, shot in Harlem’s historic Graham Court apartment building, offers a broader spectrum of Gap’s iconic product styles and textiles. The collection is captured in a 60-second film shot by Ghanaian-American creative photographer Joshua Kissi, featuring the faces of the community living in the historic building. The capsule collection is available for customers to access.
The DAP GAP logo hoodie, which started the brand’s beloved two-year long partnership of championing originality with Dapper Dan, continues to be at the heart of the collaboration and is now available in new colorways. It’s Dapper Dan’s mission to destigmatize the hoodies in the community that inspires him most, reclaiming it as a symbol of the shifting views in clothing and brand identity in culture today.
“At certain points in history, the hoodie had been used to represent the dark side of our culture, so this partnership with Gap presents it in a way that shows you can wear a hoodie and be fly, be international, and elegant,” said Dapper Dan. “This new installation also symbolizes universal love and unity. You’ll see every single piece of this collection was created with love and intention down to the updated logo stitched inside each garment. We are in the present preparing for the future because this brand, this collaboration, is about bringing everybody together. We were some of the original cowboys. But we are also the faces of the world to come — we are the urban cowboys.”
Alongside the new logo hoodies, the DAP GAP spring capsule takes this collaboration to new heights with styles in different product categories, including an embroidered cotton Oxford shirt, and a houndstooth icon denim jean jacket with matching straight fit pants. Accessories also include an ascot scarf and a large tote bag with the Dapper Dan print.
Don’t miss out on this limited collection made from Harlem to the world. Head on over to Gap and visit the following stores to shop: Ayala Malls Manila Bay, Glorietta 4, Shangri-la Mall, SM Mall of Asia, SM Megamall, Trinoma, Davao, and Alabang Town Center (adult styles only) or shop online at gap.com.ph.
