Elevate Your Game With HUGO And Visa Cash App RB

In collaboration with Visa Cash App RB Formula One Team, HUGO has designed F1’s first fashion-inspired livery in over 30 years. The sartorial-themed livery, featuring dynamic denim, pays homage to HUGO’s iconic style. This marks the first time fashion has graced a car’s outfit since Benetton’s historic “united colors” livery in the 90s. VCARB and HUGO aim to push boundaries by blending their signature style with the cutting-edge world of motorsport.

Taking the collaboration beyond the track, the Team will dress their garage in an overarching denim theme. At the same time, drivers Daniel Ricciardo and Yuki Tsunoda will wear bespoke racing suits and HUGO outfits throughout the weekend.

Daniel Ricciardo, Visa Cash App RB driver, said: “Over the years, we’ve seen fashion brands join forces with F1 teams and drivers, especially when it comes to outfits, but never have we seen any of them take this step in fully immersing themselves on track too. We’re raising the stakes here and paving the way, showcasing that there’s so much more that brands can explore. I think we’re going to open the eyes of these fashion houses and see more fashion-inspired liveries come to life.”

Yuki Tsunoda, Visa Cash App RB driver, said: “Fashion is one of my passion points, so to see our team collaborating in such a unique way, beyond our team kit and our daily HUGO outfits, is super cool, especially since no one else has ever done it before. Doing something like this is a real reflection of our identity and creativity; at VCARB, we’re looking to speak to fans from all industries: art, music, fashion, so this is a real step towards everything we’re striving to do as a team.”

There’s no doubt that high fashion and high performance come hand in hand, and this season, exhilarating speed, fearless style, and unapologetic HUGO self-expression blazes a trail across the world of Formula 1 by redefining the boundaries of motorsports, championing individuality and self-exploration on and off the track.

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