TCL Electronics has renewed its partnership with Kathryn Bernardo, a beloved celebrity and influential endorser. The partnership was signed at Baked Studios on February 6, and Kathryn expressed excitement about the partnership. The partnership was a match made for Kathryn, who recalls her childhood with TCL TV and bonding moments with her family. She recalls watching her favorite shows and cartoons with her parents after finishing homework. The partnership was signed by Loyal Cheng, TCL PH CEO, Shae Xiaoling Yu, Marketing Head, and Joseph Cernitchez, Brand Manager. Kathryn recalls the memories of watching her favorite shows and cartoons with her family after finishing homework.
She continues, “I didn’t expect that one day, move forward to 2023 when I first became their brand endorser that’s why I’m so grateful and it’s also a humbling experience for me coz I grew up with TCL and now, they’re offering other products pa like Air Conditioner, Washing Machine, and Refrigerators. It’s also more interesting because they have more offers on TVs with a lot of models/options and so much more. So nakakatuwa na nag grow din yung brand kasabay ko.”
Kathryn, the most sought-after actress in the Philippines, has become an inspiration to many people, embodying empowerment and ambition. TCL Electronics Philippines CEO Loyal Cheng praises Kathryn for helping the brand set the trail as a leader in the industry. He explains that Kathryn embodies the company’s vision to provide products that inspire and empower people to pursue greatness in their lives. TCL Electronics Philippines CEO Loyal Cheng is thrilled to have Kathryn as their brand endorser. Kathryn will be headlining upcoming campaigns for TCL products such as TVs, Washing Machines, Air Conditioners, and Refrigerators.
“We are planning for a lot of things for Kathryn for this partnership and we are very happy to have her onboard once again. She’s a perfect match for TCL. She has become an inspiration for a lot of people. Just like TCL’s brand message, she also strives to ‘Inspire Greatness’ that is why a lot of people also aspire to be successful like her,” says Shae Xiaoling Yu, TCL’s Marketing Head.
Kathryn Bernardo, a long-time fan of TCL Electronics, has renewed her contract as brand endorser with the company. She is excited about the upcoming launches of TCL products, including the newest air conditioner model. TCL Electronics is also launching a growing range of innovative consumer electronic products, including TVs, smart appliances, and air purifiers. The company is committed to continuing to inspire greatness for more Filipinos and is excited to continue supporting TCL Philippines in its efforts to inspire more greatness.
