OPPO will partner with UNESCO to celebrate its 20th anniversary and promote cultural education and diversity through technology. The initiative uses imaging technology to preserve and transmit cultural heritage, allowing youth to explore the world and connect with diverse cultures. OPPO will donate 1000 OPPO tablets to support local youth education in Africa and Asia, featuring cultural programming courses developed under the ‘Youth Coding Initiative.’ The initiative aims to promote inclusive and safe use of technology, advance equitable education, and preserve local cultural heritage through digital learning.
Firmin E. Matoko, the Assistant Director-General for Priority Africa and External Relations, stated, “OPPO’s dedication to advancing youth innovation and education is highly appreciated. I am sure that the students and teachers from Africa and Asia will better benefit from the new partnership with OPPO following UNESCO vision and requirements.” The partnership will be launched officially after completing the relevant UNESCO procedural reviews. OPPO’s initiative has received strong support from the National Commission of the People’s Republic of China for UNESCO.
In addition to the donations, OPPO is launching a global campaign, #CaptureMyCulture, encouraging users worldwide to contribute to cultural preservation by sharing photos and stories celebrating their local traditions. Participants in this campaign will have the chance to witness the donation ceremony.
OPPO’s commitment to cultural education extends beyond its partnership with UNESCO. Earlier this year, OPPO joined Discovery Channel to launch the “Culture in a Shot” project, a global initiative to spotlight and protect cultural diversity through imaging technology. The project captures the efforts of dedicated individuals: Thailand’s Lisu group preserving their heritage through music; Indonesia’s artisans practicing the ancient craft of batik with a visual representation of local traditions; and Spain’s flamenco dancers embodying Andalusian culture through their art form. Every single group tells a unique cultural story through a distinct art form.
Besides, OPPO launches AI Studio in the Reno12 series, allowing users to generate a studio-quality portrait, such as transforming into a flamenco dancer, offering an immersive cultural experience from anywhere in the world.
OPPO continues to push the boundaries of technological innovation, using its expertise in AI and imaging to enhance cultural preservation and education. By providing tools for creative expression and storytelling, OPPO helps to connect cultures and inspire the next generation.
As OPPO celebrates its 20th anniversary, the company remains dedicated to its mission of “Technology for Mankind, Kindness for the World.” Moving forward, OPPO will continue to harness technology to contribute towards a positive impact on society. OPPO remains dedicated to promoting cultural preservation and youth education, contributing to the inheritance and development of global culture.
The OPPO 20th anniversary #CaptureMyCulture campaign is open for submissions until September 25, 2024. Click here to share your cultural photos and stories, connecting cultures and inspiring futures!
