PLDT and its wireless arm, Smart Communications, Inc., are promoting digital skills development for farmers and MSMEs by providing AI knowledge and cybersecurity awareness. They supported the Global Agribusiness Management and Entrepreneurship Exposition 2024, organized by the University of the Philippines Los Baños and the Philippines Partnership for Sustainable Agriculture, which aimed to highlight best practices, emerging trends, and innovations in agribusiness.
“Having foundational knowledge in AI is becoming increasingly essential for farmers, MSMEs, and cooperatives to stay competitive in the digital age. Equally important is knowing how to protect themselves and their businesses from cybersecurity threats. Through initiatives like this, we aim to help individuals and communities embrace technology safely and confidently,” said Stephanie V. Orlino, AVP and Head of Stakeholder Management at PLDT and Smart.
PLDT and Smart led a learning session on “Empowering Agripreneurs through AI,” introducing participants to AI and demonstrating how AI tools can be used to market agricultural products more effectively. The session aimed to simplify AI concepts for farmers and MSMEs, providing practical ways to enhance their business operations and reach broader markets.
With the growing use of online tools and platforms, PLDT and Smart also guided participants on protecting themselves and safeguarding their businesses from mobile and online scams, phishing attacks, and other malicious activities.
“We are glad to continue our collaboration with PLDT and Smart, particularly in initiatives that promote knowledge sharing aimed at improving the lives and livelihood of Filipino farmers and the agriculture sector in general,” according to Angel Bautista, Country Director of PPSA.
PLDT and Smart’s flagship livelihood programs, eBizNovation, and FarmSmart, are designed to provide MSMEs and farmers access to technology and upskilling training. These initiatives align with the group’s commitment to the UN Sustainable Development Goals, particularly SDG 1: No Poverty and SDG 8: Decent Work and Economic Growth.
