Gap has partnered with California clothing label DÔEN to launch a women’s apparel and accessories capsule collection featuring sisters Lily and Ruby Aldridge, who showcase their multidimensional feminine style, launching on June 21.
“Gap partners with brands that champion originality and use fashion as a powerful form of self-expression,” says Mark Breitbard, President and CEO of Gap.
“Our collaboration with DÔEN celebrates a feminine aesthetic brought to life through some of our most-loved essentials. I can’t wait to welcome DÔEN fans to the Gap family to experience our product in a fresh new way.” “The timeless and iconic nature of the Gap brand is so inspiring to both Katherine and me. We wore the brand endlessly as children,” says Margaret Kleveland, Co-Founder and CEO of DÔEN.
Fronting the campaign is proud mom and model Lily Aldridge and her sister, model and singer Ruby Aldridge. Shot by Dan Martensen, the photography and accompanying campaign film showcase playful moments between sisters who value the freedom of self-expression through personal style. Lily and Ruby perfectly portray the beauty and power of sisterhood, bonding through the differences and similarities that connect them.
“It’s been a dream to watch our collections, so rooted in nostalgia and femininity, reimagined through the classic Gap lens,” adds Katherine Kleveland, Co-Founder and CCO of DÔEN. “As with all our DÔEN designs, the collaboration pieces were designed to be loved, worn in, and passed down — and we’re beyond excited to partner with Gap to be able to offer this to an engaged global community.”
Take advantage of this limited collection in Gap SM Mall of Asia, SM Megamall, or shop online at gap.com.ph.
