Onitsuka Tiger showcased its 2024 Autumn/Winter Yellow Collection at Milan Fashion Week, featuring an “Urban Winter” theme. The collection features made-in-Japan apparel with a wet coating finish reminiscent of Tokyo thunderstorms. The palette includes iconic yellow, metropolitan gray, black, beige, and hazelnut. The collection features unique silhouettes, with coats, jackets, and peacoats emphasizing broad shoulders and narrow waists. The double cashmere hoodie offers a new layering concept, suitable for matching coats or blouses.
For men, there are wide pants in extra-long or ankle-cut chino and 5-pocket style, while for women, there are stretchy slim-fit or oversized trousers. Micro skirts with flowing silhouettes and silk panel dresses with shiny and matte paillettes embroidery can be paired with wool socks and new creepers. Also, the brand’s first V-neck decollete with chunky high heels debuted, which provided comfort and slip resistance. The collection also features innovative hybrid shoes that combine rubber soles and trekking boots, as well as a double bag made of synthetic leather with an urban shoulder strap.
As the first show of the 75th anniversary year, 49 looks were presented in the show in association with Onitsuka Tiger’s founding year of 1949. Also, the collection’s accent is a rib-knitted zip-neck wool wear inspired by the brand’s most iconic track top. It can be worn as a modern scarf or an extreme crop top, making it Onitsuka Tiger’s celebratory piece.
Before the show, the dance team “AVANT-GARDEY,” led by choreographer Akane, performed a synchronized dance. The eye-catching yellow uniforms and the MEXICO 66 SD without Onitsuka Tiger stripes are specially designed to pay homage to the movie “Kill Bill,” expressing the brand’s evolution that interprets heritage in a modern way. Internationally renowned star pianist Yuja Wang played on a customized piano wrapped in yellow by Steinway & sons. The music was composed mainly for the show to express the collection’s theme.
This season’s Onitsuka Tiger showcase was elevated by the presence of local luminaries, including Heart Evangelista, Pia Wurtzbach, Sofia Andres, Camille Co, and Tim Yap, who graced the event adorned in the brand’s stunning collection.
