UNIQLO, a global apparel retailer, is introducing its Sport Utility Wear Collection to support consumers’ busy, active lifestyles. The collection will be available at UNIQLO’s Sport Utility Wear City from June 21 to 24, 2024, at Level 2, Concourse in One Ayala, Makati City. The pop-up will provide an interactive experience for shoppers to learn more about the collection and how it can help them stay at the top of their game.
UNIQLO’s Sport Utility Wear presents a diverse selection of versatile and comfortable items for men, women, and kids. Each is installed with innovative clothing technologies: AIRism, UV Protection, DRY-EX, and Ultra Stretch.
Whether a student with classes and school activities from morning until afternoon or a professional with a full-time job, UNIQLO helps them feel relaxed and fresh all day long with its AIRism technology. This LifeWear collection is made with ultra-fine fibers that soak up moisture, providing consumers with ultimate comfort as they go about their daily grind.
The promise of AIRism comes to life with a breathability showcase of its items at the Sports Utility Wear pop-up event. Witness how air from a fan freely flows through an AIRism shirt versus a non-AIRism counterpart in this visual display of comfort.
It’s no secret that UV radiation intensifies year after year. UNIQLO’s UV Protection lineup, designed to help block over 90% of UV rays, provides shoppers with an extra layer of skin defense. It allows students and professionals to function better or make family bonding activities more enjoyable and relaxing – all while staying comfortable amid the heat.
Visitors can also see in real-time how UNIQLO’s UV Protection technology works when tested against UV light at the four-day Sports Utility Wear City pop-up.
Fitness enthusiasts – or even those whose schedules require them to be outdoors often – can maintain their active routine even with the rainy season underway. With UNIQLO’s DRY-EX under the Sports Utility Wear collection, city dwellers can still achieve high performance without compromising comfort and style. DRY-EX’s technology keeps wetness at bay and helps them stay dry.
Consumers can feel lighter and even more comfortable as they tackle task after task and engage in activity after activity with UNIQLO’s Ultra Stretch line, made with high-quality and proprietary stretch thread. With this collection, rest assured that there’s ease of movement throughout each hectic day.
All these features are for shoppers to discover at UNIQLO Sporty Utility Wear City from June 21 to 24 through an experiential walkthrough of fun activities. The on-ground event at One Ayala highlights the importance of wearing the proper daily apparel through four stops, highlighting the different styles and functionalities of Sport Utility Wear, where displays showcase the versatility of each collection.
Aside from gaining knowledge on UNIQLO’s Sport Utility Wear, shoppers can also take home various UNIQLO products, such as AIRism Boxer Briefs or Seamless Shorts, at the event to experience the innovative clothing technologies firsthand.
Drop by the UNIQLO Sport Utility Wear City starting on June 21 to learn more and for a chance to get your hands on select UNIQLO items just by:
- Taking a photo of each stop and publicly posting them on Facebook & Instagram and tagging @Uniqlo Philippines with the hashtag #UNIQLOSportUtilityWearCity.
- Being a member of our UNIQLO app.
- Presenting your shared post and UNIQLO app membership page to our event marshals to grab your freebies during the event!
