New Bold University (NBU) has completed its “Visionary NXT: Branding Masterclass for the Next Big Brands,” a two-day event that attracted over 50 founders across the Philippines. The event, held from May 10 to 11, 2024, aimed to empower the next generation of brand leaders with the skills and insights needed to create socially impactful brands. The event featured a diverse group of entrepreneurs, startup founders, and marketing professionals aimed to help participants build enduring and mission-driven brands that can adapt to the fast-changing market landscape.
NBU Founder Ralph Layco led the masterclass, offering sessions on “Masterminding Your Next Big Brand” and “Building Your Brand’s DNA for Success” during its first day. Layco emphasized the importance of strategic thinking and preparedness for the evolving business environment.
“We believe that by investing in today’s brand founders, we can create a stronger future with well-intentioned and strategic brand owners prepared for changing times. This year’s masterclass exceeded our expectations, showing us that the next wave of brand leaders is ready to make a meaningful impact,” said Layco.
The masterclass featured several notable speakers, including Rolling Media Founder Jozelle Tech, who discussed “The Brand Hero: Unleashing the Founder’s Inner Powers and Story,” and Colourette Cosmetics CEO Nina Dizon, who shared her journey in “How I Built a ‘Cult’ Brand: The Colourette Magic & Mission.”
On the second day, industry experts led participants in workshops and discussions. Sessions included “Community Building” by Tala by Kyla Founder Janet Kyla and a panel discussion featuring Pam Chan and Layco that addressed audience questions. Good Diva Marketing Founder Marielle Tiano shared insights on “TikTok Marketing,” while Layco explored “Future Meetings: Talking to Your Future Self.” Layco and Agyle Brands Founder Guita Gopalan also examined “Building the Next Big Brand in the Philippines.”
By cultivating this community, NBU aims to inspire participants to go beyond conventional approaches and create brands that thrive in the market while positively impacting society.
“Our vision is to cultivate a community of visionary brand builders who will drive innovation and create disruptive brands that make a meaningful impact in the country. Entrepreneurship is not exclusive, it is for anyone with the dream, vision and determination to adapt and succeed. If we have more founders with the right mindset, we can solve more local problems, and we can contribute to a brighter future for the Philippines.” said Layco.
