Adidas (styled as: “adidas”) Philippines and the Philippine Olympic Committee (POC) have announced their partnership for the 2024 Olympic Games in Paris. Adidas will provide Village and Podium looks for Filipino athletes representing the Philippines in Paris 2024, marking the 100th year of Philippine participation in the global event. This partnership demonstrates adidas’ commitment to enabling Filipino athletes to perform at their best on the world stage.
“Adidas (styled as: “adidas”) is thrilled to partner with the Philippine Olympic Committee as we invest in the future of Philippine sports. The Olympics is a global sporting moment that truly highlights the incredible breadth and variety of sports, and our mission is to help Filipino athletes shine under pressure. Our sleek, modern designs are inspired by the national spirit, aiming to connect athletes to their roots while enabling them to perform at their very best,” shared Anthony Frangos, Country Manager of adidas Philippines.
All athletes share a passion for their sport, but this internal fire burns brightest around major international tournaments. In Paris, adidas will capture the flame that burns within every athlete through impactful fonts and detailed graphics – that feature across all apparel created for its 16 officially sponsored teams; signifying there is no international unifier like the passion for sport. To express the fire within athletes, the kits’ graphics, typeface, and all over print use a repeated line pattern which is brought to life through pops of color, conveying the roaring passion that is ready to emerge in the heat of competition.
“The Philippine Olympic Committee is thrilled to have adidas as our official outfitter for the Paris 2024 Olympic Games. This partnership will greatly benefit our athletes, providing them with world-class gear and support. We look forward to seeing Filipino athletes raise the flag on the global stage together with our partners who share the same vision,” said POC President Bambol Tolentino.
As the Paris 2024 Olympic Games countdown begins, this partnership marks a significant milestone in Philippine sports. Through comprehensive support, innovative apparel, and a strong focus on local engagement, adidas is set to make a lasting impact on Philippine sports.
