The Tony Award-winning musical “The 25th Annual Putnam County Spelling Bee” premiered in the Philippines on February 24, 2024, at the Blackbox Theater at Circuit Makati. The production, starring Star Magic talents AC Bonifacio and Shanaia Gomez, was powered by Samsung as the official tech and TV partner. The production follows an eclectic musical lineup, featuring a diverse cast.
Samsung, the #1 global TV brand, is proud to play an instrumental role in the production, powering a multimedia approach using their Neo QLED TVs which they exclusively offer. The Samsung Neo QLED TVs used in the musical boast unrivaled picture quality, making them ideal for the production. These TVs were developed with Quantum Matrix Technology for more precise light control in both the darkest and brightest scenes and possess Samsung’s unique multi-intelligent processor to deliver the best viewing experience.
With Samsung, the musical not only fosters Sandbox’s vision of developing innovative content that combines artistic disciplines with theater, but also orchestrates a one-of-a-kind immersive and interactive experience that creates a lasting impression on the audience, leaving them wanting more.
Theater-goers can further elevate their musical experience by visiting Samsung’s booth that features an interactive mini spelling bee activation and eye-catching display of their line of Neo QLED TVs.
Visit Samsung’s booth to experience the Neo QLED smart TVs firsthand and purchase one of your own from Samsung authorized dealers or through https://www.samsung.com/ph.
