The most popular dating app in the world, Tinder, is offering its first online dating crash course at the Philippines School of SwipeTM. School of Swipe, a first-of-its-kind, entertaining dating starter kit for young adult singles, is a one-stop resource for information about online dating. The Philippines will launch School of SwipeTM this year, following Singapore and Spain. The project assists Pinoy singles in dating responsibly and with confidence.
Young singletons remain unsure about how to start their dating journey and to know more about dating, Pinoy young adults reach out to their friends, or connect on virtual communities on social media. In fact, a survey conducted by Tinder this year revealed that 74% of Pinoy young adults aged 18-25 years old are excited to date while 68% feel hopeful about their dating future. Living in the early stages of their exploratory years, the survey further revealed that 44% of young singles are curious about the dating journey that awaits them.*
“School of Swipe™ is therefore an easy to use mobile-first wingmate which singletons can access anytime, anywhere. As the world’s largest dating app, Tinder wants young adult singles to feel more confident in their dating journeys, date smart and have a fun and safe dating experience.” said Papri Dev, APAC Communications Head at Tinder. It is an all-in-one guide for daters looking to make the most of the matching experience whilst also staying alert, both online and offline. The resource complements Tinder’s continuous in-app feature innovations and tutorials to make dating fun and safe for all young adults eager to connect with someone new.”
Pinoy young adults told Tinder about the different reasons they date today: 86% are looking for their itinadhana, 61% date to find their own happiness, and 43% date to find intimacy. They also shared that they are challenged by different factors that stop them from having a worthwhile dating experience. 43% told Tinder they feel awkward when dating and 23% are in need of help with ice breakers.*
School of Swipe™ has been built as an easily accessible dating starter kit where online dating is demystified with tips presented in a vibrant and fun way, focusing on common challenges shared amongst Pinoy daters. This starter kit aims to inspire and ignite a fun and safe dating experience for every young single looking to meet someone new. Featuring a series of how-to guides, School of Swipe™ walks daters through the entire journey of online dating: from setting up a profile to setting up the first date. Hopeful singles will find how-to tips to rock a good conversation, make a real-life connection and safely explore potential connections on Tinder for every mood and activity.
Filled with safety tips to remind young daters of the simple things they can do to interact safely and still have fun, School of Swipe™ is a handy virtual guide on how to landi responsibly. “Dating should be fun and meaningful, but it can be hard sometimes because we don’t always know what to say or do. School of Swipe™ is a great way for hopeful young Pinoy daters like me to navigate their dating journey, taking the pressure off. I think of it like your ate or kuya who knows what you need to know to have a fun and safe dating experience,” said a Tinder member from Manila.
More on School of Swipe™ Philippines
Tinder’s School of Swipe microsite is now live at www.schoolofswipe.com.
- Look out for fun conversations online with SoS with Macor Dubs, Gabby Suzara, Kim Vidal, Aly Catacutan, Matthew Bryan Ko, John Deseo, Ajero Webster, and Toffee Tadashi.
- You can also learn more about SoS and go have some fun at Tinder’s Single, Ready 2 Mingle event at Eastwood Central Plaza, Eastwood City on November 11 to 12. From 11:00 AM to 10 PM, where you can enjoy fun game booths, tarot card kilig readings, and artist performances headlined by dia maté, huhsmile, and Dionela and Any Name’s Okay.
How to: School of Swipe™
Step 1. Head to www.schoolofswipe.com on your Internet browser. Works best on mobile!
Step 2. Slide across the screen to navigate modules including App Academy, IRL Dating and Safety Syllabus
Step 3. The starter kit offers a series of cheerful illustrated infographics to help singles feel more confident in online dating. The starter kit can also be downloaded and kept in your gallery for easy viewing
Step 4. Share the link with a friend and be a wingmate!
