Royal Caribbean Group has introduced a loyalty status matching program across its three wholly-owned brands – Royal Caribbean International, Celebrity Cruises, and Silversea – to enhance the guest experience and reward guests. This program allows loyalty members of Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club, and Silversea’s Venetian Society to enjoy reciprocal tier status across each cruise line. This shared status adds to members’ existing benefits and unlocks new ways to see the world, with over 50 incredible ships sailing to nearly 1,000 destinations across all seven continents. The program is the first major cruise company to offer loyalty status matching across its core brands.
Royal Caribbean Group’s industry-leading portfolio offers everything one could want in a vacation, including land-based vacation experiences through Perfect Day at CocoCay and Royal Beach Club collection, and its cruise brands Royal Caribbean International delivering thrilling vacations for the multi-generational and contemporary market, Celebrity Cruises elevating premium travel, and Silversea offering the finest ultra-luxury and expedition experiences.
“We strive to provide guests with experiences within our portfolio of brands that meet them for all of life’s moments,” said Jason Liberty, president, and CEO of Royal Caribbean Group. “Each of our differentiated brands has passionate fans who take pride in the status they’ve achieved through repeat sailings. In a first for the cruise industry, our new Loyalty Status Match program rewards guests traveling across our brands, and this is one more step in our journey of transforming a vacation of a lifetime into a lifetime of vacations.”
The new program is part of Royal Caribbean Group’s ongoing commitment to deliver the best vacations responsibly. The Loyalty Status Match program aims to provide an unparalleled vacation experience that rewards guests by aligning its three industry-leading brands and recognizing guest loyalty across the fleet. Program highlights include:
- Seamless Status Recognition: Members of Crown & Anchor Society, Captain’s Club, and Venetian Society are eligible to receive a one-for-one status match across all three brands after enrolling in each program.
- Onboard Benefits: When sailing on each sister brand, guests can enjoy the onboard benefits each brand offers for their equivalent tier status.
- Effortless Tier Matching: Guests already enrolled in multiple loyalty programs will be automatically matched across brands within seven days to ensure guests receive their appropriate loyalty status.
- Enhanced Travel Experience: Status match enables guests to select from broader and more diverse vacation experiences and destinations.
Loyalty members can be status-matched for upcoming travel on a sister brand. For example, a Venetian Society member with 250 VS Days and an upcoming sailing on Celebrity Cruises can enroll in Captain’s Club, giving them Elite status once their loyalty accounts are connected.
The applicable terms and conditions are also changing to make clear how member data will be shared across the various loyalty programs and highlight other important legal terms. Please look at the updated loyalty program terms and conditions for complete details. Loyalty Status Match program terms also apply.
New benefits onboard for members with their status matched will begin with sailings departing on June 5, 2024.
For more information on Royal Caribbean Group and its brands or about the Loyalty Status Match program, please contact sng.royalcaribbean@omnicomprgroup.com or visit www.royalcaribbeangroup.com.
