Decathlon Philippines has announced two significant milestones for 2024: reopening its first store in the Philippines, a refreshed flagship store in Alabang, and the grand opening of a larger city concept store in Iloilo City. The store, a hub for sports enthusiasts since its opening in 2017, underwent a major renovation in November to improve its customer experience and reflect Decathlon’s commitment to accessibility, progress, and innovation. Ben Gauthier, Decathlon Philippines’ Regional Director, emphasized the company’s mission to make Alabang the best flagship store in the country.
The revamped store now features an intuitive layout, increased product visibility, and a dynamic atmosphere designed to inspire customers as they explore Decathlon’s wide range of sports offerings. “With our store revamp, we aim to highlight the excitement of sports through immersive experience zones that engage individuals at all ages and levels — from beginner, intermediate, and advanced – we at Decathlon will meet you where you are,” shares Hanna Micu, project leader of Decathlon Alabang’s revamp. “We’ve created a space that fosters exploration, making it a destination you’ll always want to return to!”
For long-time Decathlon customers, the Alabang store holds significance, and this upgrade ensures it remains a flagship destination for sports lovers for years to come. “Decathlonʼs reopening is a testament to the evolving vibrancy of Festival Mall. ˮ Jairus Berroya, Festival Mallʼs Marketing Manager, shares.
“Itʼs always exciting to see a beloved brand reintroducing itself with new energy and offerings, and I canʼt wait to see the positive impact this will bring to our mall community!”
To celebrate its grand reopening on November 29, Decathlon Alabang is offering exclusive promotions and capping off the day with a community run at 5 AM Gang Run Club at 6 PM. Decathlon Members can enjoy the following store promos during the opening weekend:
- A FREE Arpenaz 10L backpack for the first 100 customers from November 30 to December 1, 2024
- A Limited edition tote bag designed by Filipino artist Glendford Lumbao and sticker pack designed by Sticky Life PH for purchases of ₱3,000 or more on November 29 and;
- A basketball shootout from November 29 to December 1 where the top three scorers will win exciting prizes, including a Basketball Backboard and two XL camping folding chairs.
Join Decathlon in celebrating these exciting openings in the renewed Alabang Store and its next opening in SM City Iloilo this December 6, 2024! Discover a wide selection of sports products, enjoy exclusive promos, and be part of a community that shares a passion for sports.
Visit Decathlon Alabang at Festival Mall Alabang, Muntinlupa City. Shop online at www.decathlon.ph or download our Decathlon Shopping App. Follow Decathlon Philippines on Facebook, Instagram, and TikTok.
